MUMBAI, INDIA — Creative agency BBH India, part of Publicis Groupe India, has been selected by Roposo, a leading creator-led live entertainment commerce platform, as its Agency on Record (AOR) following a multi-agency competitive pitch.
The partnership comes at a time when Roposo is enhancing its consumer experiences and expanding its marketing efforts for live shopping and entertainment. As Roposo’s AOR, BBH India will now develop both consumer-focused and business-driven marketing campaigns. Together, Roposo and BBH will develop integrated creative and strategic communications that will break through the burgeoning Indian live commerce category in a meaningful and unique way.
Commenting on the partnership, Abhinav Jain, vice president, Roposo said, “We are glad to have BBH India on board as our brand agency partner, crafting impactful brand campaigns. We look forward to continuing building Roposo as the leading digital destination for live entertainment and commerce with them.”
Commenting on the win, Russell Barrett, CCO & CEO, BBH India, said, “It’s the age of the creator economy and Roposo is front and center of this exploding category. There’s incredible potential for Roposo to play a role in pop culture at the intersection of content, lifestyle, and commerce. We are excited to partner with the talented team at Glance to help the brand reach its full potential.”
Roposo is the country’s first creator-led live entertainment commerce platform owned by consumer internet company Glance, a subsidiary of InMobi. BBH India, armed with 14 years of legacy in India, is a creative powerhouse with a repertoire of highly effective, consistent, and modern marketing solutions.