Press Release

New Business: Dentsu India’s media agency, Carat, wins mandate for retail chain Croma

MUMBAI, INDIA — dentsu India’s media agency Carat has bagged the media mandate for Croma, an Indian retail chain of consumer electronics and durables from the house of Infiniti Retail. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

Per the mandate, Carat India will oversee the brand’s media planning and buying rights (Traditional + Digital). The agency will also partner with the larger teams at dentsu India to drive the full-funnel marketing needs of the client, further driving outcome-based solutions for the next phase of their exponential growth, keeping customers at the core of its planning and execution.

Anita Kotwani, Carat India CEO

Commenting on the win, Anita Kotwani, Carat India CEO said, “We are backed by a consumer understanding proprietary framework, Designing for People (DFP), which is strong & always relevant. It is inspired by design thinking which enables us to help brands with an in-depth understanding of their consumers. Our single-source consumer-connected system is the key differentiator in the Indian market. It has the ability to drive full-funnel client outcomes. Our ability to stay ahead of the curve in the tools and tech space by showcasing a unified holistic view of the consumers has been a key tenet that helped us clinch the business.”

Shibashish Roy, Infiniti Retail Chief Business Officer

Croma – Infiniti Retail Chief Business Officer (eCommerce & Marketing) Shibashish Roy added, “We are expanding our presence in India by strengthening our omnichannel proposition with digital initiatives and aggressive store expansion plans. We look forward to working with Carat India as our media planning partner to further build on the Croma brand.”

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