Press Release

New Business: Havas Korea wins AE Brands Korea mandate, appointed to craft content for Pilsner Urquell, Kozel, Peroni, and Grolsch social media

Seoul, South Korea – AE Brands Korea, a subsidiary of Asahi Breweries Europe Limited, has appointed Havas Korea to handle its social media mandate for its portfolio of brands that include Pilsner Urquell, Kozel, Peroni, Grolsch. The agency won the business following a competitive pitch and will be responsible for crafting and executing AE Brands’ social media strategy that includes content creation.

The digital/social team at AE brands said, “The team demonstrated a superior understanding of our business, presenting ideas and strategic approach that are outcome focussed and solutions oriented. The commitment shown by the team throughout the pitch is truly impressive and we’re confident that the Havas team will propel us to narrate our story effectively across social, as we continue to grow and expand. We look forward to a successful partnership.”

“Social media is an undeniable force in today’s world as it enables consumers to be a part of the brand story. Our proven track record in social media including crisis management resonated with AE Brands and their business needs. We are extremely excited about welcoming AE Brands to our client portfolio and look forward to ideating and delivering meaningful results for them,” said Eunyoung Kim, Client Services Director, Havas Korea.


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