MANILA, PHILIPPINES — Unilab has appointed Omnicom Media Group (OMG) Philippines as its media agency of record (AOR). The selection process was led by Unilab’s internal media team and has challenged participating agencies to showcase their capabilities, tools, and strategic principles through several brand case presentations.
Effective from July 01, OMG will be responsible for managing the brand’s legacy media, strategy, planning, investment, media activation, digital performance, and data-led marketing intelligence and science. Leveraging on the agency’s propriety planning workflow — Omni, the team stood out from the competition with a structured omnichannel strategy that empowers the brand with data-driven solutions that cut across stages of the funnel.
“Today’s dynamic consumer and market landscapes require businesses to have sharper insights, growth-driving strategies, and agile engagements with its stakeholders. We have seen the capability of OMG to enable us in these and we look forward to partnering with Mary and her team in accelerating data-driven and disruptive initiatives,” said Alex Panlilio, corporate vice president, Unilab, Inc.
“As we face massive challenges in today’s business environment, OMG is able to demonstrate the breadth and depth of how we can partner together. We look forward to the fruition of a partnership that will enable our brands to deeply connect with our consumers,” echoed Joanna C. Mojica, division vice president, consumer health management, Unilab, Inc.
Commenting on the win, Mary Buenaventura, CEO of OMG Philippines said, “We are thrilled to be partnering with Unilab, a trusted quality healthcare company that has played an important role during the pandemic. As we move forward in this endemic world, we are excited to kickstart this new journey with Unilab. With the combination of our unique expertise, market-leading capabilities, and strategic thinking through our people, we are confident to support Unilab in their growth ambitions.”