SINGAPORE — Urban Company, Asia’s largest home services brand, has handed its media mandate for Singapore to Havas Media. The account was won after a competitive pitch and the scope of work includes brand and performance marketing management.
“Havas Media impressed us with their technical expertise as well as their commitment to understanding our business goals. We look forward to working together to improve Urban Company’s brand and performance activities to further grow the on-demand home services category in Singapore,” said Joon Ming Yeo, head of marketing, Urban Company.
“We are delighted to embrace the opportunity to help Urban Company further grow their penetration of millennial homeowners in Singapore. We look forward to leveraging our full funnel expertise to drive meaningful interactions for Urban Company’s consumers across all touchpoints as well as deliver a frictionless digital experience,” said Louise Koh, executive director, Havas Media Singapore.
Founded in Nov 2014, Urban Company is an all-in-one platform that helps users hire professionals for premium home services, from beauticians and masseurs to sofa cleaners, carpenters, and technicians. They do so by providing a platform that allows skilled and experienced professionals to connect with users looking for specific services. All the professionals, though experienced and skilled, undergo intensive training modules before being allowed to list their services on the platform. Once on the platform, its match-making algorithm identifies professionals who are closest to the users’ requirements and available at the requested time and date.
The account is effective immediately.