NEW YORK, USA – The New York Festivals Advertising Awards (NYFA) has officially unveiled the 2025 Shortlist, celebrating boundary pushing work from over 40 countries that exemplifies innovation, insight, and creative excellence in brand communication.
Curated with precision and a deep respect for craft, this year’s shortlist was determined by an esteemed Shortlist Jury composed of creative leaders. Each entry was evaluated for its originality, execution and impact.
Germany leads the pack on this year’s shortlist, followed by the United States, Canada and South Korea, all of whom showcased outstanding work across a range of disciplines. Also making an impression are Japan, Spain, Hong Kong, Saudi Arabia, China, Australia, the Philippines, and the Slovak Republic – a reflection of the increasingly borderless and multicultural nature of modern advertising.
Brands earning Shortlist status include Dove, The Coca-Cola Company, Nike, Ford Motor Company, Samsung, IKEA, Carlsberg Sweden, Mastercard, Gatorade, OREO, Toyota, Seagram’s Gin, Volvo, Harbin Beer, Kia Europe, HSBC, Penny, HORNBACH Baumarkt AG, NBCUniversal, Hyundai, PETA, Lufthansa, Yamaha, Berliner Philharmonie, Kraft Heinz, PlayStation, Google Chrome, NFL, Suzuki, Mountain Dew, KitKat, McDonald’s, Telekom, Burger King Whopper, Major League Baseball, Arla Foods, Wendy’s, Little Caesars, Amazon, KFC Thailand, Maybelline New York, Progressive Insurance, Xbox, AT&T Business, Uber Eats, PNC Bank, and Dell Technologies.
Entries that achieve Shortlist status advance to the next round, the Executive Jury sessions, led by 2025 Jury President, Javier Campopiano, Worldwide Chief Creative Officer at McCann Worldgroup. This esteemed panel includes internationally respected industry leaders known for their creative vision. In face-to-face sessions, the Executive Jury will thoughtfully evaluate the work and determine the winning campaigns honored in the 2025 New York Festivals Advertising Awards.
View the 2025 NYF Advertising Awards Shortlist here.
The New York Festivals Advertising Awards will announce the 2025 award winners on Thursday, June 12.
