BEIJING, CHINA — Entries from 11 countries and regions have been selected as finalists for the One Asia Creative Awards 2022, produced by The One Club Asia. All finalists win either Gold, Silver, Bronze, or Merit.
Ogilvy Group Thailand Bangkok leads all agencies in the region with 20 finalists, including 10 for “Amazing Thailand. Culture to Commerce” on behalf of the Tourism Authority of Thailand, and three for “No Pests Allowed” for Live Long Life Company Ltd./Googo Green.
Special Auckland has 12 finalists, including 10 for “David’s Unusables“ on behalf of Motor Neurone Disease New Zealand (MND NZ). With 10 finalists is Ogilvy Mumbai, including seven for Cadbury Celebrations “Shah Rukh Khan-My-Ad.”
BBDO Bangkok has nine finalists, including five for “The Movies That Made (From) Us” on behalf of CPF Restaurant and Foods Chain/Five Star. Innocean Worldwide Seoul has eight, all for Hyundai Motor Group “Hydrogen Garbage Truck.”
“Amazing Thailand. Culture to Commerce” by Ogilvy Group Thailand and “David’s Unusables” by Special Auckland tied for entries with the most finalists with 10 each.
A total of 125 finalists were announced for entries from Australia, mainland China, India, Japan, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. Thailand had the most finalists with 30, followed by Japan with 15, India with 14, and Australia and New Zealand with 13 each.
The complete list of One Asia 2022 finalist entries can be viewed here. All finalists will win either One Asia Gold, Silver, Bronze, or Merit awards, to be announced at the end of the year. The complete list of One Asia 2022 finalist entries can be viewed here. Winners will be announced on January 11, 2023.
A jury of more than 70 top creatives from 19 APAC countries and regions — as well as a handful of international creative leaders — judged this year’s entries.
After years of running The One Show Greater China, the club expanded the scope of the awards last year to include all of Asia Pacific as One Asia. Entries in 2021 were received from 17 countries and regions in APAC, with winners representing 14.
Eligible countries and regions for One Asia are Australia, Bangladesh, Bhutan, Brunei, Cambodia, Mainland China, East Timor, Hong Kong, India, Indonesia, Japan, Korea, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam.
Starting this year, One Asia is now part of The One Club’s renowned Global Creative Rankings for 2023. One Asia awards won by agencies and brands will now gain them international recognition in their own right, and contribute as appropriate to network and holding company global rankings totals.
The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week programming eight years ago. In the past 20 years, the team has focused on promoting creativity in the APAC region, and greater communications between Greater China and the global industry. This expanded focus prompted the office to rebrand this year as The One Club Asia.