INDIA – Oneindia, India’s leading multilingual digital news and content platform, has announced the appointment of Sushant Yattam as Business Head – Video. In this newly expanded role, Yattam will lead the company’s entire video business network, focusing on revenue acceleration, business expansion, and unlocking new opportunities in the rapidly growing digital and video ecosystem.
Bringing over 15 years of experience in media, news, and entertainment, Yattam has established himself as a dynamic leader in the digital space. Known for his intrapreneurial approach, he has successfully transformed content and creators into scalable brands through strategic use of content, analytics, and brand solutions. His career spans leadership roles at Wizcraft, Qyuki Digital Media, Walt Disney India, and UTV Indiagames.
“At Oneindia, we see video as the future of digital storytelling and revenue growth. This is a defining moment for our video ambitions, and with Sushant’s proven expertise in scaling businesses and pioneering creator-led innovations, we are ready to lead the market in building a video ecosystem that is innovative, culturally rooted, and truly representative of Bharat,” says Sunder Venkatraman, Chief Business Officer, Oneindia.
Speaking on his appointment, Sushant Yattam, says, “Joining Oneindia at this pivotal stage is both an honour and an opportunity to shape the future of digital storytelling in India. With a platform that already reaches over 280 million users, the opportunity to scale video is immense. My focus will be on accelerating the video business and building scalable IPs that combine data driven insights with regional storytelling, empowering creators, inspiring brands and setting new benchmarks for how India experiences content. As audiences worldwide shift rapidly towards video and multilingual formats, I believe Oneindia is uniquely positioned to not only lead this change in India but also set an example for digital markets across the globe.”
