Publicis One, the global communications enterprise that unifies all Publicis Groupe agency brands’ across small and medium size markets, has announced and launched the Digitas brand in Malaysia. The launch of Digitas, The Connected Marketing Agency, will provide Malaysian brands with access to Digitas’ diverse expertise across data, strategy, creative, media and technology all under one roof.

Based in Menara Olympia, Kuala Lumpur, the 20-man team at Digitas Malaysia will service an existing client list of Samsung, Nestle, Telekom Malaysia, TM One, Fitness First, Mini Cooper, The Center of Applied Data Science (CADS) and Universiti Tenaga Nasional (UNITEN). Digitas Malaysia will also serve clients within the Publicis One Malaysia network.

Digitas Malaysia will be led by Randolph Tan, Publicis One Growth Officer – Digitas, who brings over 10 years of technology background to the agency. He will report to Tan Kien Eng, CEO, Publicis One Malaysia and will have a brand reporting line to Annette Male, CEO, Digitas APAC.

Speaking during the launch, Tan Kien Eng, Group CEO of Publicis One Malaysia said “Digitas’ diverse expertise will further inspire levels of creativity, marketing transformation solutions, consulting and technology, giving us a competitive edge in the industry while showcasing the Power of One. With clients wanting more streamline operations and improved effectiveness through Digital, we believe there is no better time than now to launch the brand. This will provide existing and new clients with the best approach to connected marketing capabilities, and all Publicis One agencies will be able to connect their work with Digitas’ expertise, bringing forward end-to-end solutions that meet business objectives.”

Annette Male, CEO of Digitas APAC added “Digitas Malaysia will be powered locally and supported by both global and regional resources, providing access to best-in-class tools and programs and providing the most effective solutions for our clients in Malaysia. This is a great opportunity, I’m really excited for the improved service it will enable for our clients in Malaysia and around the region.”