marketing
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Brand & Business
R3’s Adbrands unveils comprehensive insights into global client-agency partnerships with over 3,000 brands
MANILA, PHILIPPINES — Adbrands, a platform that tracks creative and media account moves and management for the world’s leading brands…
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New Business
Aldo selects Dentsu Creative Indonesia to elevate marketing and promotions strategy
JAKARTA, INDONESIA — ALDO, the renowned global brand synonymous with fashion-forward footwear, handbags, and accessories, has appointed Dentsu Creative Indonesia,…
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Awards News
IKEA Philippines wins bronze at Asia Pacific Tambuli Awards for video on inclusivity
MANILA, PHILIPPINES — Furniture retail company IKEA Philippines was recently honored with a bronze award at the Asia Pacific Tambuli…
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Brand & Business
Unbox Creator Network expands Influencer Marketing Division for better access to the most in-demand A-listers
MANILA, PHILIPPINES – The future of influencer marketing in the Philippines is looking brighter as ever with more brands turning…
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Brand & Business
Vero introduces InFluent, a new influencer marketing stack for brands and creators
MANILA, PHILIPPINES — Southeast Asia-based PR and digital marketing agency Vero announced its latest influencer marketing stack InFluent — a combination…
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Brand & Business
Adobe bolsters offerings to reimagine end-to-end marketing workflows with Sensei GenAI
SINGAPORE — At Adobe Summit, the world’s largest Digital Experience Conference, Adobe announced generative AI innovations across Adobe Experience Cloud that will…
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Events
Big names in OPM to take the stage in ‘Fusion’ festival comeback
MANILA, PHILIPPINES — When the pandemic struck, on-ground events like concerts temporarily stopped. At present, however, concerts, festivals, or live…
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Insight
B2B marketers need to humanize their brands, says LinkedIn’s 2023 trends report
SYDNEY, AUSTRALIA – Despite an uncertain economic backdrop, challenging times also present opportunities for B2B brands. Marketers who double down…
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Insight
Vonage’s new study reveals technology gap prevents meaningful connections and risks loyalty among customers
SINGAPORE – Vonage, a global leader in cloud communications helping businesses accelerate digital transformation, has unveiled new research that shows businesses…
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Insight
Dentsu and Kantar explore APAC marketers’ role in achieving corporate sustainability ambitions
SINGAPORE – Creative agency network Dentsu and data analytics and brand consulting company Kantar has launched Marketing a Better Future,…
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Featured
Game On: Stage 1, Round 1, World 1-1, Tutorial Level… Let’s-a go!
MANILA, PHILIPPINES — Gaming and marketing are increasingly becoming intertwined, with gaming emerging as an extremely rich playground and marketing…
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Press Release
Brand & Business: IAB Australia launches free Affiliate and Marketing Partnership Training program
NSW, AUSTRALIA — IAB Australia has launched a new industry training program for marketers seeking to understand and make better…
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Press Release
Brand & Business: Truelogic shares online lead generation strategies that matter in today’s business
MANILA, PHILIPPINES — Good lead generation is at the heart of successful marketing campaigns. With most brands shifting their business…
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