marketing
- Insight
B2B marketers need to humanize their brands, says LinkedIn’s 2023 trends report
SYDNEY, AUSTRALIA – Despite an uncertain economic backdrop, challenging times also present opportunities for B2B brands. Marketers who double down…
Read More » - Insight
Vonage’s new study reveals technology gap prevents meaningful connections and risks loyalty among customers
SINGAPORE – Vonage, a global leader in cloud communications helping businesses accelerate digital transformation, has unveiled new research that shows businesses…
Read More » - Insight
Dentsu and Kantar explore APAC marketers’ role in achieving corporate sustainability ambitions
SINGAPORE – Creative agency network Dentsu and data analytics and brand consulting company Kantar has launched Marketing a Better Future,…
Read More » - Featured
Game On: Stage 1, Round 1, World 1-1, Tutorial Level… Let’s-a go!
MANILA, PHILIPPINES — Gaming and marketing are increasingly becoming intertwined, with gaming emerging as an extremely rich playground and marketing…
Read More » - Press Release
Brand & Business: IAB Australia launches free Affiliate and Marketing Partnership Training program
NSW, AUSTRALIA — IAB Australia has launched a new industry training program for marketers seeking to understand and make better…
Read More » - Press Release
Brand & Business: Truelogic shares online lead generation strategies that matter in today’s business
MANILA, PHILIPPINES — Good lead generation is at the heart of successful marketing campaigns. With most brands shifting their business…
Read More » - Insight
Insight: Where is the marketing industry headed? Here are the highlights of R3’s Q4 2021 R3VIEW
MANILA, PHILIPPINES – Leading global independent consultancy R3 released its in-depth quarterly report on the marketing communications industry, covering the…
Read More » - Press Release
Brand & Business: Ronald Liem and Rene Mayer launch SCOP3 Group, a comprehensive communications, advisory and contracting agency
INDONESIA — Born out of the visionary minds of media mogul Ronald Liem and seasoned hotelier Rene Mayer, SCOP3 Group…
Read More » - Events
Events: Creative Circle Conference 2021 Singapore challenges all to “Change Your Game”
SINGAPORE – This year’s theme focuses on game-changers. There are brands, organizations, agencies or individuals, resilient enough to pivot despite…
Read More » - Global News
Brand & Business: Rakuten Advertising’s “Accelerate” quickens affiliate marketing growth and fuels market expansion
SINGAPORE – Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights,…
Read More » - Insight
Insight: Word of mouth marketing thrives amidst dying traditional marketing platforms
SYDNEY, AUSTRALIA – According to a recent survey by SavvySME, word of mouth referrals are the most used method to…
Read More » - Insight
Insight: KMC Solutions’ VP of Marketing, Gian Reyes, says traditional marketing isn’t dead
MANILA, PHILIPPINES – The Philippines has always been hailed as the social media capital of the world, and the pandemic has…
Read More » - Digital News
Brand & Business: Rakuten Advertising launches a 5-stage blueprint for high-performance affiliate marketing
SINGAPORE — Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers…
Read More »