AwardsPress Release

Serviceplan Germany is The 2022 Gerety Awards’ Independent Agency of the Year

MUNICH, GERMANY — Creative agency Serviceplan Germany has received the accolade of Independent Agency of the Year from the Gerety Awards. Serviceplan also collected a Gold in Cinematography, a Gold in Direction, and a Silver in Editing for PENNY “The Wish,” for the spot directed by Marcus Ibanez (Iconoclast Germany).

The Newtown Action Alliance anti-gun campaign #NotComingHome was awarded Bronze in the Work for Good category.


Serviceplan Group Global Chief Creative Officer Alexander Schill had the following to say: “I’m thrilled that our multiple award-winning PENNY campaign ‘The Wish’ continues to pick up accolades on the international awards circuit, with two Gold and a Silver in Craft Cut awarded by the Gerety Awards. To top off an uber-successful awards season that reflects our ethos of ÜberCreativity, Serviceplan Germany has won Independent Agency of the Year at Gerety, the first creative awards to be judged purely by women leaders within the international creative industry.”

The Gerety Awards, now in its fourth year, is the only creative prize to reward advertising campaigns that resonate most with a female audience. With judging sessions held around the world each year, Gerety brings together some of the greatest creative leaders to look at work from the female lens. Rewarding all types of creative excellence regardless of who is in the credits. The big difference in comparison to other awards is that Gerety gives proof the work resonates with the world’s most powerful consumers The awards were named after Frances Gerety, the copywriter who in 1948 coined the slogan “A diamond is forever.”

View the full list of winners here.

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