MANILA, PHILIPPINES — SM Markets, the SM Group’s umbrella brand for SM Supermarket, SM Hypermarket and Savemore, is adding seven more stores in Air Residences Makati, DECA Marilao, Tanza, EB Town Center in San Jose Del Monte, Sorsogon, Tuguegarao and Taytay, all slated for the rest of the year. These branches will be added to SM Markets’ total store count of 330 as of October 2022.
“We are targeting to fill the need for better food shopping in developing communities. The rising incomes outside the National Capital Region is definitely a welcome factor in terms of growth in the provinces,” SM Supermarket President Jojo R. Tagbo said.
“We continue to expand and maintain our optimism on growth. Regardless of economic circumstances, our approach has always been to have a breadth of offerings that fits all wallet sizes,” Jojo said.
Consumer spending is also expected to get a boost from the holidays and ongoing face-to-face classes. With this, SM Markets has already seen an improvement in sales for fresh products, snacks, beverages, and other school-related commodities. “We are optimistic about the consistency of consumer spending. The return of face-to-face classes and the holiday season will push the business in the coming months,” he added.
It is enhancing its assortment to better serve customers’ evolving preferences to complement physical store expansion. SM Markets also continues to support MSMEs to boost the local economy by adding their products on the pasalubong (locally made) aisles on grocery shelves and prominently through its popular weekend markets to showcase their unique products. Furthermore, SM Markets expanded its imported offerings to include brands such as Coles from Australia, and El Corte Ingles from Spain, adding to its growing international offerings.
In its commitment to bringing essential products closer to the Filipino community, SM Markets also launched its online shopping platform accessible via shopsm.com/groceries, a natural complement to the business.