Awards NewsPress Release

The Boomerang Awards unveils this year’s finalists ahead of nearing Digicon Valley festival

MANILA, PHILIPPINES – The IMMAP Boomerang Awards, which recognizes and celebrates the country’s innovative, creative and effective digital marketing campaigns has unveiled the 2022 shortlist.

Brands and agencies which made it to the final round of judging are as follows:

Category: Direct and CRM

Sponsor
Brand 
Entry / Campaign 
Agency / Company
COMELEC
MagpaRehistroKa
Mullenlowe TREYNA
McDonald’s  
McDonald’s App
Wunderman Thompson Philippines
Pedigree 
Dog Feed Dog 
BBDO Guerrero

Category: Commerce

Brand 
Entry / Campaign 
Agency / Company
MindNation
MindNation 10.10 Real Retail Therapy 
Propel Manila
Pocky 
Pocky 11.11 Send to a Friend 
Dentsu Jayme Syfu
Pepsi
Pepsi Can Light Stick 
BBDO Guerrero
Pedigree 
Pet Parenthood in the time of Corona: Pedigree Livestream Campaign
Shoppertainment Live, Inc

Category: Entertainment & Gaming

Brand 
Entry / Campaign 
Agency / Company
Globe x Pride@Tech 
Retold with Pride 
Propel Manila
Globe x Pride@Tech 
Retold with Pride: Ibong Adana
Propel Manila
Globe x Pride@Tech 
Retold with Pride: Si Malakas at Si Makisig
Propel Manila
Dove 
Words for Women 
Ogilvy Philippines
Bangkota 
Our Gift to the World 
BBDO Guerrero
Pepsi 
Pepsi Can Light Stick 
BBDO Guerrero

Category: Branded Experience

Brand 
Entry / Campaign 
Agency / Company
McDonald’s 
McDonald’s Classroom 2.0 
Leo Burnett Manila
Globe x Pride@Tech 
Retold with Pride 
Propel Manila
McDonald’s 
Ride-Thru Light Show
Leo Burnett Group Manila
Philippine Shark Conservation 
Save Our Sharks
Octopus&Whale
discovery+ 
discovery+ Park Sound 
Bigbulb Creative Lab Inc.
Pepsi 
Pepsi Can Light Stick 
BBDO Guerrero

Category: Omnichannel

Brand 
Entry / Campaign 
Agency / Company
Fita 
Fita: Old Ad. New Love.
PUBLICIS JIMENEZBASIC, INC.
UnionBank 
UnionBank “Heaven” Campaign
FCB Manila
McDonald’s
Voter Registration Discountdown
Leo Burnett Group Manila
Selecta 
Selecta Happinas 
BBDO Guerrero

Category: Social

Brand 
Entry / Campaign 
Agency / Company
Fita 
Fita: Old Ad. New Love.
PUBLICIS JIMENEZBASIC, INC.
Globe x Pride@Tech 
Retold with Pride 
Propel Manila
Lazada 
Lazada Laz Play Charades 
Propel Manila
Chowking 
Chowking Wok’s Cooking
Dentsu Jayme Syfu
Pepsi 
Pepsi Can Light Stick 
BBDO Guerrero

Category: Search

Brand 
Entry / Campaign 
Agency / Company
Knorr Philippines 
Knorr Their Future
MullenLowe TREYNA

Category: Data

Brand 
Entry / Campaign 
Agency / Company
McDonald’s 
McDonald’s App 
Wunderman Thompson Philippines
AIA Philippines 
AIA Philippines Data-Driven Marketing with Customer Data Platform
Lemnisk
Rockwell Land 
Rockwell Land – Performance Acceleration Campaign 
Ogilvy Philippines
SEAOIL 
SEAOIL Lifetime Free Gas Promo Year-5 
David & Golyat Management, Inc.
MindNation Philippines 
Sound Mind Daily 
Dentsu Jayme Syfu

Category: Creator and Influencer Marketing

Brand 
Entry / Campaign 
Agency / Company
GrabFood 
GrabFood Indie Eats 
Grab Philippines
Avon Philippines 
MullenLowe TREYNA

Category: Small Budget

Brand 
Entry / Campaign 
Agency / Company
MindNation 
MindNation 10.10 Real Retail Therapy 
Propel Manila
Philippine Shark Conservation  
Save Our Sharks
Octopus&Whale
Dove 
Words for Women 
Ogilvy Philippines
Pedigree 
Dog Feed Dog 
BBDO Guerrero
Pepsi 
Pepsi Can Light Stick 
BBDO Guerrero

Category: UX/UI

Brand 
Entry / Campaign 
Agency / Company
Similac GainSchool 
Similac GainSchool Explorers 
Seven A.D
MindNation Philippines 
Sound Mind Daily
Dentsu Jayme Syfu
Pond’s Philippines
U-COINVille’s Foray into Web 3.0 
Mindshare Philippines

Category: Digital Media

Brand 
Entry / Campaign 
Agency / Company
Knorr Philippines 
Knorr Their Future
MullenLowe TREYNA
McDonald’s
Voter Registration Discountdown
Leo Burnett Group Manila
COMELEC
MagpaRehistroKa
Mullenlowe TREYNA
Globe x Pride@Tech 
Retold with Pride 
Propel Manila
McDonald’s
Caroling for Kindness 
Leo Burnett Group Manila
Lazada 
Lazada Laz Play Charades 
Propel Manila
Samsung Bespoke Refrigerator 
The Samsung Bespoke Refrigerator Augmented Reality Showroom 
Cheil Philippines Inc
Cream Silk Philippines
Cream Silk x Ben&Ben: The Unexpected & Unstereotypical Collaboration 
Mindshare Philippines
The Unlimited Love Language
The Unlimited Love Language 
Dentsu Jayme Syfu
Nissin Cup Noodles & Nissin Ramen 
Nissin Tonkotsu ‘To! 
Dentsu One Manila
Pepsi
Pepsi Can Light Stick 
BBDO Guerrero

White Boomerang: Pivot Innovation

Brand 
Entry / Campaign 
Agency / Company
COMELEC
MagpaRehistroKa
Mullenlowe TREYNA
Philippine Shark Conservation 
Save Our Sharks
Octopus&Whale
MindNation Philippines 
Sound Mind Daily 
Dentsu Jayme Syfu
Pond’s Philippines
U-COINVille Innovates the Metaverse 
Mindshare Philippines

Purple Boomerang Presented by Investing in Women

Brand 
Entry / Campaign 
Agency / Company
Dove 
Words for Women 
Ogilvy Philippines
Dentsu
WeMen For Women 
Dentsu Jayme Syfu

Blue Impact Boomerang Presented by Meta Philippines

Brand 
Entry / Campaign 
Agency / Company
Globe x Pride@Tech 
Retold with Pride 
Propel Manila
Chuckie
Chuckie Snack N’ Play 
NuWorks Interactive Labs, Inc.
Lazada 
Lazada Laz Play Charades 
Propel Manila
Nescafé Plan 
Nescafé fARm Filter 
Dentsu Jayme Syfu
Pepsi
Pepsi Can Light Stick 
BBDO Guerrero

GrabAds Super App Boomerang

Brand 
Entry / Campaign 
Agency / Company
Kenny Rogers Roasters 
Kenny Rogers Roasters’ MEX-i-GO
BrandworX
Kenny Rogers Roasters 
Kenny Rogers Roasters Truffle Holiday
BrandworX
Selecta 
Selecta Happinas 
BBDO Guerrero

The virtual awards show will be held on October 14, from 4:00 to 6:00 pm, right after the conclusion of the 2022 edition of Digicon, entitled Digicon Valley. The awarding can be viewed within the Digicon platform by Digicon delegates, and through Facebook live for free.

The 2022 Boomerang Awards is made possible in partnership with Investing in Women – An Initiative of the Australian Government, GrabAds, Meta Philippines, and Google Cloud Philippines.

Partner with adobo Magazine

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