Campaign SpotlightPress Release

Wunderman Thompson India and Apollo Tyres challenge riders to ‘Go Beyond Sameness’ in power-packed film

GURUGRAM, INDIA — Indian multinational tire manufacturing company Apollo Tyres, in collaboration with creative agency Wunderman Thompson India, has unveiled the latest TVC for its off-roading motorcycle tires, Apollo Tramplr. Through this power-packed commercial, Apollo Tyres is set to create a distinct spot in the crowded all-terrain tire market where every brand claims to offer true-blue off-roading tires.

This TVC is created to strike a chord with adventure-loving bikers who want the best tires for their motorcycles. Conceptualized by Wunderman Thompson, the TVC is based on a unique and interesting observation. When it comes to off-roading adventure, every brand has the same thing to say and show to prove its point. The same mountains. The same trails. The same obstacles. There is nothing new. It is time to challenge the sameness. It is time to tell the world that adventure isn’t about visiting the same place, taking the same turn, or following the same road taken by millions.

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Thus “Go Beyond Sameness” was born. It is a call to every adventure lover to find new routes, challenge the limits, and discover something the world has never seen before because the real adventure begins when you go beyond sameness.

Commenting on the launch, Apollo Tyres President APMEA Satish Sharma said, “Apollo Tramplr is designed for both on and off-road applications. The product is designed to give confidence to the rider to go beyond the usual terrains. Tramplr’s design is inspired by the legendary off-roading capability of ibex. The tread design of this tire is derived from ibex hoofs for stronger grip, better control, and superior maneuverability. We have tested this product over some of the toughest of terrains before bringing it out for our customers.”

Commenting on the TVC launch, Wunderman Thompson Delhi Senior Vice President and Managing Partner Joy Chauhan said, “Love for adventure is only second to the love for newer adventures for today’s youth. Brands that vibe with the thinking, culture, and aspirational values of the young and restless take up their mind space. Apollo Trampler is designed to fulfill the youth’s desire to challenge sameness and go beyond to discover newer experiences. This digital-first campaign has all the right ingredients to support our adventure-loving youth in their journey to greatness. Let the true adventure begin where sameness ends.”

Wunderman Thompson Delhi Vice President and Executive Creative Director Sundeep Sehgal added: “The idea of sameness comes from consumer behavior. We observed sameness is the biggest enemy of discovery. It’s like a loop. The commercial is a reflection of every rider/adventure seeker who is somewhere stuck in that loop. They want to go on an adventurous journey but have forgotten the idea of going beyond. The idea was to nudge and make them go beyond their comfort zone, go beyond sameness.”

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