Brand & BusinessPress ReleaseSustainability

SM doubles down on its commitment to creating sustainable livelihoods by empowering farmers of Zamboanga Sibugay

ZAMBOANGA, PHILIPPINES — In line with its continuing commitment to create a positive impact in local communities, SM Store diversifies its approach towards (corporate) social responsibility this 2023. Through this inaugural program, SM Store is empowering shoppers to become agents of positive change by taking part in programs that will advocate community development and sustainability.

Recently, the SM Store, in partnership with ACE Express, announced a new initiative, known as “Shop&Share for Sustainable Livelihood,” which aims to empower farmers and support the agricultural community in the Mindanao region. The program’s primary goal is to make an impact on the lives of the farming community in Zamboanga Sibugay by donating a farming toolkit for a minimum single-receipt spend of Php 800 in ACE Express. This initiative fulfills a sense of social responsibility and offers shoppers a unique opportunity to be directly involved in giving back to the community.

From left to right, Ms. Kara Velasco (Marketing Manager of SM Store Mindpro), Ms. Denily Fidel (Store Head of Ace Hardware SM Mindpro), Mr. Kevin Nunez of DTI Zamboanga City, Mr. Christian Calungcungan (Ace Express SM Store Mindpro), Mr. Nixon Go (PhilSeed Board of Trustee), PhilSeed Farmers and from right most, Mr. Aries Pineda (Sr Manager for SM Store CSR).

Bernard Ong, President of ACE Hardware Philippines, expressed their unyielding support for the community at large, “At ACE Express, we’re proud to be a part of the Shop&Share campaign with the SM Store. We stand by our commitment to be helpful, not only to customers but also to the local community. By providing farming toolkits, we hope to provide the PhilSEED farmers the means for sustaining their livelihood and a way to improve their lives.”


SM Store collaborated with Philippine Social Empowerment and Equity Development Foundation (PhilSEED) Inc., a pioneering nonprofit organization committed to the economic and social prosperity of farmers and their communities in the Philippines. One of their priority projects is “The Cacao Project” — an 18-month program, which focuses on an all-encompassing training from experts that will equip the farmers with knowledge on the agri-business.

Mr. Josh Mahinay, Chief Executive Officer of PhilSEED, shared that the organization is gearing towards reigniting the farmers’ dying passion for agriculture. “Farmers remain the poorest in the Philippines, but their poverty situation is not a hopeless case if stakeholders can come together and build an enabling environment that will empower them. Almost all farmer-parents don’t want their children to farm, and that is why it is very important to intentionally co-create solutions through partnerships such as this and produce more success stories on the ground to show, especially to the young people, that there is economic viability in farming, that farming is a good career path to choose. This is very important for the food security of our country.”

Ceremonial turnover at SM Store Mindpro

Filipino farmers have little to no access to the necessary farming tools due to a lack of funds despite being the unsung heroes of society. To assist these farmers, PhilSEED actively seeks assistance from organizations that can provide funding to meet the farmers’ requirements. PhilSEED’s call for support has been answered through its partnership with SM Store and ACE Express.

SM Store and ACE Express were able to turn over 150 farming tool kits consisting of pruning shears and gloves, 1,200 packs of seedlings, and two generator sets to the indigent farmers of Zamboanga Sibugay. Access to basic tools will enable farmers to increase their productivity and encourage efficient work practices and effective farm management. By supporting indigent farmers with the necessary tools, the agricultural community can experience progress. As farmers thrive, they contribute to the overall development and well-being of their community.

Dhinno S. Tiu, SM Store’s Executive Vice President, explained how collaborating with key stakeholders plays an important role in the success of this initiative. “This initiative aims to empower our community partners by providing them with the necessary toolkits to make their livelihood more sustainable. We are grateful to our loyal and generous customers who played a vital role in this cause. This partnership with PhilSEED and ACE Express is a testament to how SM Store is working together with our stakeholders to continue our legacy of sharing and serving the communities for over 65 years.”

“SM Store is beyond grateful for our customers’ tremendous support and firm commitment to this cause. It is through their generosity that we were able to provide the necessary tools that the farmers need to improve their livelihood. Their desire to help the community inspires us to continue creating programs that will have a positive impact on society. We hope to see more of them in our upcoming Shop&Share initiatives in the future” Tiu further shared.

PhilSeed farmers of Brgy. Guinoman, Diplahan, Zamboanga Sibugay

Shop&Share for a Sustainable Livelihood marked the beginning of a series of advocacy programs to come. As SM Store endeavors to carry on with this journey, its commitment to empowering the members of various communities only grows stronger. Indeed, with continuous support and strong collaboration with the stakeholders, a brighter future for all is assured.

For more information about the next Shop&Share program, visit their website at https://smstore.com and official social media pages.

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