Three Philippine advertising agencies and their advertiser clients were among the Southeast Asian winners in the New York Festivals (NYF) International Advertising Awards. Along with 20 recipients from around the region, they received their Bronze World Medals during the Manila leg of the 2009 NYF International Advertising Awards World Tour, which was held Thursday at The Establishment in The Fort, Bonifacio Global City.
The honors went to DDB DM9 JaymeSyfu’s “Cat” print ad for Drixine Decongestant; Y&R Philippines’ avant-garde “Mirror” for iProtect, and Lowe Philippines’ “Joint” poster for Viva Video City.
< width="500" vspace="5" height="366" border="0" src=" dm9-jaymesyfu. " alt="" />
DM9 Jayme Syfu
< width="366" vspace="5" height="500" border="0" src=" YR. " alt="" />
Y&R
In addition, three local radio ads were awarded finalist certificates. Namely, DDB DM9 JaymeSyfu’s “Hotline” for Nat Geo; Y&R’s “Car Illusion” for iProtect, and TBWASantiago Mangada Puno’s “Hope” for Cancer Warriors Foundation.
Hosted by adobo magazine, Manila was the first destination of The 2009 NYF International Advertising Awards World Tour outside the US. The other cities on the tour include Shanghai, Santiago de Chile, Mumbai, Madrid and ends in New York. New York Festivals President Michael O’Rourke was Manila show’s guest of honor.
A bumper crop for ASEAN
Of the 23 medals, Singapore counted 11 for itself, while neighbor Malaysia got seven. The Philippines earned three, and Thailand, two.
Ten of the medals were gold. BBDO/Proximity Malaysia received four Gold World Medal for its Jeep Campaign, followed by Leo Burnett/Arc Worldwide Singapore with three Gold World Medals for the Architectural Organization. Leo Burnett Thailand, Y&R Thailand, and EURO RSCG Singapore, received one Gold World Medal each.
Silver World Medals went to BBDO/Proximity Malaysia, Leo Burnett/Arc Worldwide Singapore, and XM Asia Pacific Pte Ltd respectively.
Both Y&R Malaysia and Y&R Singapore received two Bronze World Medals each. Aside from three winners from the Philippines, other Bronze recipients were EURO RSCG Singapore, Leo Burnett/Arc Worldwide Singapore, and XM Asia Pacific Pte Ltd.
Many of agency networks were tied for several places in the tally. Both Leo Burnett/Arc Worldwide and Y&R led with six medals apiece. BBDO/Proximity came in at third with five, while EURO RSCG and XM Asia Pacific Pte Ltd were tied at fourth with two each; DDB and Lowe take the rear with one each.
Manhattan in Manila
adobo magazine’s publisher Angel Guerrero welcomed NYF President Michael O’Rourke and 200 of the industry’s top executives and NYF winners, to an evening that evoked Manhattan in Manila. Guests helped themselves to cocktails and apples stamped with “I Y NYF”.
To add dollops of New York style, the School of Fashion and the Arts (SoFA) walked the runway a la Sex and the City, wearing haute couture designs by Amina Aranaz Alunan and Kate Torralba. Awit Awardee Skarlet and DJ Brian Cua provided the musical entertainment.
SoFA’s participation was under the management of Tiger Eye Media. Producing the event for adobo magazine was Wishcraft.
For more information, visit www.adobomagazine.com and www.newyorkfestivals.com
