MANILA, MARCH 27, 2013 – The Certified Digital Marketer (CDM) Program has appointed global leaders Havas Media Ortega, Google and Yahoo! in Digital Marketing as Co-chairs/Faculty for its Digital Media Planning Specialization Track.
Joining the program as faculty are HVMO’s Jonathan Joson, who is Asia-Pacific’s South East Asia Planner of the year; Google’s country manager Narciso Reyes, Bianca Grey and Aileen Dalisay; and Yahoo!’s country head Arlene Amarante and Mike Constantino.
A Digital Media Planning Specialist is one of the most in-demand positions in integrated marketing communications. The position requires skills in all functions of media, including research and strategy, negotiation, ad serving and implementation, and analysis.
“As the digital industry continues to grow and advertisers become more sophisticated, there is a need to equip digital planners with the necessary tools in carving efficient and effective plans that suit the advertisers’ needs. Insight and trends are a must-have. A proper framework on how to develop media plans is another requisite,” said co-program director and co-faculty Yahoo!’s Amarante,
Digital Media Planning uses paid digital media for marketing purposes. A student of Digital Media Planning trains on the dynamics of online media planning and execution, as well as develop talent in the creative use of digital complementing traditional media planning.
The CDM’s Digital Media Planning Specialist Track brings global and local hands-on learning to professionals via: classroom instruction, online laboratory/hands-on work, and mentorship by our faculty.
At the end of the 3-course program, the student also completes a final project and will get advice from industry practitioners in the process.
“With the Digital Media Planning track, I am certain planners will be better equipped to manage advertisers’ expectations and provide them a plan that is measurable, hardworking and replicable,” added Amarante.
To learn more about the CDM program and its various tracks, and rates, please visit: www.imadigitalmarketer.com Or contact them via: 927-0096, 0928-5065382, registration@imadigitalmarketer.com
