New York, NY–The Global Awards, honoring creative and marketing excellence in healthcare communications, and Bravo!, a group of Australian healthcare specialists, have joined forces to celebrate the competition’s 2009 award winners at the World Premier Global Awards gala in Sydney Australia. The awards presentation will take place on Friday November 6, 2009 at bel mondo, located in Sydney’s historic Rocks area. The event opens with a cocktail and canapés reception followed by an awards ceremony. Michael Demetriades, Executive Director of The Global Awards, will present the trophies to the international award winners. The event will be sponsored by Medical Observer, Julie Dang & Associates, SMC People, Mail Marketing Works IDS, Momentum and the AFA.
Last year, Bravo launched the first ever award presentation in Australia to honor Global Award winners from both Australia and New Zealand. The event was designed to enlist healthcare agencies and clients to band together to produce outstanding work. The decision to include winners from around the world was based on the success of the previous year’s award show. The Global Awards world premier was initiated by Bravo’s advisory committee, which includes representation from healthcare agencies, as well as the Advertising Federation of Australia and The Global Awards.
Since 1993, The Global Awards reputation for recognizing innovative campaigns crafted through creative problem solving has attracted entrants from around the world. This year healthcare advertising has taken on additional challenges during these tough economic times. Graham Stuart, of CJB Advertising, Sydney commented. “In 2009, the Globals really reflected the battering of the world economic meltdown. Confidence was down, with clients and creatives retreating to safe work. The cream rose, as always, and the brave work really stood out. This year, smart clients will again be demanding work that leaps out against the grey backdrop of a slow recovery. And once again, the Globals will provide an excellent measure of how well we are doing.”
The Global Awards, now in its 15th year, receives entries from healthcare corporations, hospitals, advertising agencies, production companies and design studios that produce communications for medical, pharmaceutical and healthcare related products. All entries are judged by a panel of international industry experts, representing the top creative minds in the field of healthcare advertising. Entries for the 2009 competition were received from 30 countries, spanning 5 continents. Global judging sessions took place in the following locations: Germany, Australia and the United States. All winning entries will be featured at: www.theglobalawards.com, and are promoted by our network of representatives in 84 countries around the world.
