Ho Chi Minh – Omnicom Media Group (OMG) recently announced its partnership with XPR-Campaigns Group (XPR-Campaigns), a leading advertising and communications group in Vietnam.
The affiliation will see OMG partnering with Campaigns Solutions, XPR- Campaigns media arm to provide media communications solutions in Vietnam. The new partnership, OMD Vietnam, will operate out of Ho Chi Minh City.
“OMD is the world’s largest and most awarded media agency. With a strong XPR-Campaigns Group presence already in place locally, this new partnership will allow us to compete across a wider scope of client assignments as we do everywhere else in the world,” said Jim Goh, executive director of Business Development, OMG Asia Pacific.
The agency’s new management structure will be led by Tran Luu Van Anh as Managing Director and Oliver Salazar as the Media Director.
Van Anh is an industry veteran and is well-known figure within the marketing, advertising and communications circle in Vietnam. Her experience across multiple communications disciplines and her knowledge of the local network will provide a strong support to the partnership.
“This is a significant milestone in XPR-Campaigns 15 year history and we are delighted to be able to partner with OMD. This partnership is a right fit for us as it will bring together XPR-Campaigns existing strengths in advertising and communications as well as OMD’s strong international reputation for strategic and innovative thinking” said Van Anh.
