Grey Hong Kong has been appointed as the agency-of-record for two additional brands under Energizer Holdings, Inc. Personal Care for the Asia market – namely Hawaiian Tropic and Banana Boat. To add, Grey Hong Kong continues as agency-of-record for Playtex Infant Care for the Asia market (the #1 pediatrician recommended bottle brand in the U.S.) which belongs to Energizer Holdings, Inc. Personal Care.
Hawaiian Tropic is an international sun care brand for young adults. Meanwhile, Banana Boat is targeted for mothers and families with active outdoor lives.
“We are glad to extend our brand portfolios from Playtex Infant Care to Hawaiian Tropic and Banana Boat. It shows our client’s appreciation to Grey Hong Kong’s strategic and creative values.” said Danny Mok, CEO of Grey Hong Kong and Shanghai.
Desmond Chan, General Manager of Grey Hong Kong adds, “Hawaiian Tropic and Banana Boat are two very popular sun protection brands in the U.S. and it is our great honour to work on these prestigious brands.”
