adfest 2026
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adobo Exclusive
The unpredictable mind: dentsu’s Yasuharu Sasaki argues creativity’s future belongs to what AI can’t generate
Yasuharu Sasaki doesn’t start with ideas. He starts with passion. It’s a distinction that matters, especially coming from someone who…
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adobo Exclusive
The platform is the material for crafting digital work that actually connects, according to Meta’s Theresa Ong
The biggest mistake brands make when using social media is treating it like a billboard. They show up with a…
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adobo Exclusive
When brands stop interrupting and start belonging: Serviceplan Korea’s Julie Kang on why humanity must always (and should forever) lead
If there’s one shift defining creativity right now, it’s that brands have stopped trying to interrupt our lives and started…
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adobo Exclusive
Unbound and unfiltered: Propel Manila’s Sofia Jayme and Arvin Chingcuangco on their collaborative approach at the ADFEST 2026 Young Lotus competition
The high from ADFEST 2026 continues. Propel Manila’s Sofia Jayme and Arvin “Ching” Chingcuangco, the Philippines’ representatives for the Young…
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adobo Exclusive
‘True craft is invisible’: electriclime’s Michael Ahmadzadeh reveals why human decision-making defines great film work
Michael Ahmadzadeh has a simple test for craft: you shouldn’t notice it. As Partner and Executive Producer at electriclime MENA…
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adobo Exclusive
Google’s Geia Lopez articulates how YouTube and human creativity reshapes Southeast Asian culture
As Head of Creative and Creator Partnerships at Google Southeast Asia, Geia Lopez has spent her career watching how platforms…
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Events
Hyper-local creativity fosters real-world connections, according to LePub Singapore’s Stephan Schwarz and Heineken APAC’s SJ Heng
We live in an increasingly fragmented society where isolation is common, and communities continue to splinter. For brands — especially…
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Events
WPP’s Eric Monnet reveals why the best work starts in the shadows
In the creative industry, a shadow army stands behind some of the most successful work — moving through award shows…
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Events
Creative bravery: D&AD’s Donal Keenan shares why safe ideas are the biggest risk for brands
Our daily routines have shifted drastically over the last decade. From the moment we check our phones in the morning…
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Events
Gerety Talks x ADFEST 2026: Why creativity shouldn’t always make sense
The Gerety Awards has been redefining how the world of creativity revolves around the industry as it is judged entirely…
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Events
ADFEST 2026: The final curtain falls after three days of industry transformation
This year’s ADFEST has officially drawn to a close, capping off three days of meaningful connections, unforgettable moments, and fresh…
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Awards News
ADFEST 2026 Special Awards: dentsu Tokyo continues 4-peat Agency of the Year winning streak; dentsu claims its 7th Network of the Year Lotus
ADFEST 2026 culminated in the announcement of the Lotus Special Awards at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand.…
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People
ADFEST honors late Thai creative titan Sompat Trisadikun as 2026 Lotus Legend
Introduced in 2012, the Lotus Legend recognizes a creative leader who has made a lasting impact on the industry by…
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