If there’s one thing that deodorants and the internet have in common, it’s their association with all things unnatural. Deodorants contain harsh chemicals, while the internet creates an artificial environment that’s about as far removed from nature as you can get.
Until now, that is.
Because to celebrate how new Rexona Naturals Antiperspirant was able to combine natural ingredients with the best in antiperspirant science, Rexona is launching a groundbreaking, earth-loving Facebook application that allows people to grow real and live plants straight from their computer.
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Users can water these plants, fertilize them, play music to them, even trim off dead leaves, remove caterpillars and release butterflies. All they have to do is click on the corresponding buttons and a gardener will execute the commands as viewed through live streaming videos.
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By proving that even the most unnatural spaces can be transformed by nature, Rexona Naturals Antiperspirant aims to encourage everyone to breathe more nature into their lives, both real and virtual.
