adobo magazine
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Global News
Cannes Lions 2019: Adam Morgan’s 5 Commandments of Challenger Thinking Shared in Cannes
Words by Jamie Tolentino-Deludet “Challenger thinking” has become increasingly important to a broad range of brands—whether they are legacy brands…
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Global News
Cannes Lions 2019: Solutions to the Great Paradox of Branding–Disruptive but Familiar From a Cognitive Neuroscientist
Words by Jamie Tolentino-Deludet Marketers need to rethink what they know about cognitive neuroscience and its application in building effective…
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Events
Events: Beerfest Asia 2019 Launches into the Beer Future with More Beers and Entertainment in Singapore
Singapore – Blue Moon, Brewlander, Brooklyn, Draft Denmark, Asia Pacific Breweries, Little Creatures, Polanin, RedDot Brewery and Epicurean Nomads are…
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Global News
People: Nelissa Capila-Alcanzare, Unilever Asia Pacific Digital Executive Joins Entropia CBR on the 1st of July
Entropia CBR Senior Partner and Country Head Eduardo Mapa, Jr. announced the appointment of Nelissa Capila-Alcanzare as the company’s first…
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Global News
Cannes Lions 2019: VMLY&R Talks About Giving Wendy’s a Comeback and Turning the Brand into a Social Media Hotshot
If you’re a U.S. fast food chain, how do go up against global heavyweights like McDonald’s and Burger King, with…
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Philippine News
Entertainment & Media: Celebrate the History and Legacy of the Philippines in the “National Heroes Retrospective Film Festival” at Shangri-La Plaza
Learn more about the Philippines’ colorful history and discover the stories of Filipino historical figures by watching biopics during the…
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Global News
Cannes Lions 2019: Havas Group Announces New Strategic Plan to “Make a Meaningful Difference” to Brands, Businesses, and People
Havas Group held its annual press update from the Havas Café in Cannes during the Cannes Lions International Festival of…
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Global News
Cannes Lions 2019: P&G’s Creative Partnerships with John Legend and Katie Couric – Reimagining Creativity Through Love and Humanity
Words by Jamie Tolentino-Deludet P&G Chief Brand Officer Marc Pritchard shares the genre-expanding creative partnership between P&G and John Legend,…
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Global News
Cannes Lions 2019: Changing Consumer Behavior; Campaign by RBK for Doconomy Wins Creative eCommerce Grand Prix
Fast movement of consumer goods, high demand for various products, free next day delivery offers, and basically all the retail…
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Global News
Cannes Lions 2019: “Changing The Game” by McCann New York for Microsoft Bags Brand Experience & Activation Grand Prix Award
Improving a product to make customer experience better, that’s a goal innate for every company or product developer. But what…
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Global News
Cannes Lions 2019: “Black Supermarket” by MARCEL Paris for Carrefour Bags Grand Prix Title for Creative Effectiveness
How do you measure the effectivity of a campaign? For “Black Supermarket” by MARCEL Paris for Carrefour, its effectiveness was…
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Global News
Cannes Lion 2019: FCB New York and Burger King’s Whopper Detour Bags Second Grand Prix Win With Mobile Lions
“Whopper Detour”, created by FCB New York for Burger King bags its second Grand Prix win, this time for the…
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Global News
Cannes Lions 2019: “Westworld: The Maze” by 360I, New York for HBO Claims Radio & Audio Lions Grand Prix
Alexa, who won the Grand Prix Award for Radio & Audio Track at the Cannes Lions Festival 2019? “Westworld: The…
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