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Global News
Campaign Spotlight: Double Spikes Asia 2015 Grand Prix winner ‘Look at Me’ by Cheil Worldwide
SINGAPORE – Cheil Worldwide’s campaign ‘Look at Me’ for Samsung was easily one of the biggest winners during the Spikes…
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Philippine News
Brand Boot Camp 2015: A World-Class Learning Experience on Building Brands
MANILA – Brands are battling to get attention from consumers. Marketers face the dilemma of connecting with a highly democratized…
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Philippine News
End of an Era
Fans bid goodbye to Mad Men and its flawed but relatable characters. When Don Draper closed his eyes to meditate…
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Philippine News
Seven PHL agencies pick up metals at Spikes Asia 2015
SINGAPORE – Competing with more than 4,000 entries to the recently concluded Spikes Asia Festival of Creativity, a total of…
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Global News
Carlsberg appoints Havas Worldwide HK for Barclay’s Premier League campaign
HONG KONG – Following a fierce pitch earlier this year, Havas Worldwide Hong Kong won the account that sees the…
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Global News
The Gunn Report adds 35 mini-case histories
LONDON – The Gunn Report, the global index of creative excellence in advertising, has added 35 new mini-case studies to…
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Global News
Raw & Land Storytelling joins hasan & partners group
GLOBAL – Raw & Land Storytelling, formerly Rawland has joined hasan & partners Group, one of the Nordics’ and Baltics’…
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Global News
CompareAsia appoints O&M HK as first ad agency
HONG KONG – Ogilvy & Mather Hong Kong has won the CompareAsia Group account for regional work in Asia Pacific…
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Philippine News
The CEO and the Symphony of Change Communication
By Ma Teresa L. Pacis, IABC Philippines Trustee The author, Ma Teresa L. Pacis, is the Assistant Vice President for…
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Global News
Dentsu Tokyo and Colenso BBDO lead Innovation and Creative Effectiveness shortlists
SINGAPORE – Out of 47 entries under Innovation and 23 under Creative Effectiveness, the jury has announced 11 and 9…
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Global News
Robots, effective storytelling and digital marketing for day 2 of Spikes Asia
SINGAPORE – Half-way through Spikes Asia 2015, the delegates gathered again at the Suntec Exhibition and Convention Centre to witness…
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Global News
Spikes Asia Festival of Creativity 2015 opens
SINGAPORE – It’s Spikes Asia’s 29th year of honoring creative excellence across Asia Pacific. The three-day festival is being held…
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Global News
Spikes Asia 2015: Creating content that matters
SINGAPORE – In India, not many comedians have the platform where they could broadcast their shows. With India’s strict cultural…
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