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Global News
Cannes Lions 2019: Adam Morgan’s 5 Commandments of Challenger Thinking Shared in Cannes
Words by Jamie Tolentino-Deludet “Challenger thinking” has become increasingly important to a broad range of brands—whether they are legacy brands…
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Global News
Cannes Lions 2019: Solutions to the Great Paradox of Branding–Disruptive but Familiar From a Cognitive Neuroscientist
Words by Jamie Tolentino-Deludet Marketers need to rethink what they know about cognitive neuroscience and its application in building effective…
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Global News
Cannes Lions 2019: VMLY&R Talks About Giving Wendy’s a Comeback and Turning the Brand into a Social Media Hotshot
If you’re a U.S. fast food chain, how do go up against global heavyweights like McDonald’s and Burger King, with…
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Global News
Cannes Lions 2019: Havas Group Announces New Strategic Plan to “Make a Meaningful Difference” to Brands, Businesses, and People
Havas Group held its annual press update from the Havas Café in Cannes during the Cannes Lions International Festival of…
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Global News
Cannes Lions 2019: P&G’s Creative Partnerships with John Legend and Katie Couric – Reimagining Creativity Through Love and Humanity
Words by Jamie Tolentino-Deludet P&G Chief Brand Officer Marc Pritchard shares the genre-expanding creative partnership between P&G and John Legend,…
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Global News
Cannes Lions 2019: Changing Consumer Behavior; Campaign by RBK for Doconomy Wins Creative eCommerce Grand Prix
Fast movement of consumer goods, high demand for various products, free next day delivery offers, and basically all the retail…
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Global News
Cannes Lions 2019: “Changing The Game” by McCann New York for Microsoft Bags Brand Experience & Activation Grand Prix Award
Improving a product to make customer experience better, that’s a goal innate for every company or product developer. But what…
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Global News
Cannes Lions 2019: “Black Supermarket” by MARCEL Paris for Carrefour Bags Grand Prix Title for Creative Effectiveness
How do you measure the effectivity of a campaign? For “Black Supermarket” by MARCEL Paris for Carrefour, its effectiveness was…
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Global News
Cannes Lion 2019: FCB New York and Burger King’s Whopper Detour Bags Second Grand Prix Win With Mobile Lions
“Whopper Detour”, created by FCB New York for Burger King bags its second Grand Prix win, this time for the…
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Global News
Cannes Lions 2019: “Westworld: The Maze” by 360I, New York for HBO Claims Radio & Audio Lions Grand Prix
Alexa, who won the Grand Prix Award for Radio & Audio Track at the Cannes Lions Festival 2019? “Westworld: The…
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Global News
Cannes Lions 2019: FCB Health Network-Owned AREA 23’s “See Sound” for Wavio Claims Innovation Lions Grand Prix
Digital technology truly has changed the game. Creativity and innovation now knows no limits, especially with high speed access to…
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Global News
Cannes Lions 2019: Burger King’s Fool-Proof Survival Guide to the Apocalypse from Global CMO Fernando Machado and Head of Global Marketing Marcelo Pascoa
By Jamie Tolentino-Deludet Many people queued up for this session as the line extended to different floors of the Palais…
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Global News
Cannes Lions 2019: McCann New York Dominates the Good: Sustainable Development Goals Lions as the Final Shortlist is Revealed
Over 20 shortlists released and with thousands of finalists celebrating all over the world, the final leg of the contender…
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