advertising
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Campaign Spotlight
Campaign Spotlight: BBDO Guerrero launches new Emperador HotShot Campaign
BBDO Guerrero has launched a campaign to introduce Emperador HotShot – the first cinnamon-spiced brandy in the Philippines. This new…
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Global News
New Business: Twin Win for Leo Burnett Singapore, Gains Agency-of-Record Appointments by Performance Motors and BMW Asia
Performance Motors Limited (PML) has conferred Agency-of-Record (AOR) to Leo Burnett Singapore just weeks following the agency’s appointment as AOR…
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Global News
The FePI Rosario 2017 announces Presidents of the Jury
The First International Festival of Independent Advertising announces Presidents of the Jury for the Categories: Art Direction, Efficient Communication, Graphic,…
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Global News
Media: IPG Mediabrands launches global OOH network Rapport in Malaysia
KUALA LUMPUR – IPG Mediabrands has announced the launch of Rapport in Malaysia, a global specialist network agency in the…
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Global News
Ogilvy appoints Benoit Wiesser as new Asia Chief Strategy Officer
SINGAPORE – Ogilvy & Mather Asia (Ogilvy) has appointed Benoit Wiesser as its new Asia Chief Strategy Officer. His appointment…
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Campaign Spotlight
Campaign Spotlight: It’s all about the coffee in DDB Group Hong Kong’s latest activation for McDonald’s McCafé
Following the introduction of its enticing new Cocoa Tazza brew, McDonald’s is back with a social experiment that takes customers…
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Global News
Grey Group announces leadership appointment
Michael Houston promoted to Worldwide CEO, James R. Heekin III remains Executive Chairman Marking the exact anniversary of its founding…
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Philippine News
Carat dominated RECMA once again; also recognized by Forbes in its top 25 most important agencies of the 21st century
In the latest release of RECMA’s Qualitative Network Diagnostics reports, Carat — a Dentsu Aegis Network company — has been…
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Press Release
adobo MAINCOURSE: The Art of Copywriting (and Handwriting) in the Digital Age by Leigh Reyes
Excellent copywriting in the digital age sparks curiosity, triggers interaction, overcomes distraction, and holds attention. adobo MAINCOURSE presents The Art…
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Global News
(Guest) Beyond advertising: Designing value at all touchpoints
Words by Daniel Hagmeijer Last week, I was having dinner with my friend Aldo. Aldo is normally a calm, reserved…
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Campaign Spotlight
Sun Life releases new set of digital shorts
Sun Life of Canada (Philippines), Inc., the number one life insurance company in the Philippines, is marking the 4th Financial…
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Global News
The Lion of St. Mark: David Droga on being scrappy, hard work, the craft, and caring
Despite the heights David Droga and his multi-awarded agency, Droga5, has reached, the Australian native and now Lion of St.…
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Global News
RECAP: Creative Summit at Creative Week 2017 Features Talks by George Lois, Nick Law, Ted Royer, Melody Lee, Rich Tu, and Christine Lane
Now on its second year, the Creative Summit returned with yet another roster of high-profile speakers and clients. Ready to…
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