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The 2011 Framepool/LBB/FireFlies Challenge for short films is on

GLOBAL – APRIL 1, 2011 – Framepool, the footage collection run by filmmakers, opens its call for entries for the 2011 Framepool/LBB/ FireFlies Challenge. Th short film competition is aimed at directors from all over the world, who want to present their films to a highly prominent jury – while supporting a good cause.

Contestants are asked to craft a short movie on the topic “compassion”. The works will be judged by a jury of advertising industry super stars, including Mark Tutsell (Leo Burnett), Jake Scott (RSA), Olivier Altman (Publicis), Steffen Gentis (BBDO Proximity), Ringan Ledwidge (Rattling Stick), Mike Clear (2010 Winner/Mother), Wolf Jaiser and Sandy Watson Scott (The FireFlies).

The competition can be entered by a single person or a team. Contestants are asked to craft a beautiful piece of work, 30 seconds to 3 minutes long, showing their take on the meaning of the word ‘compassion’ in its widest form. The only necessary condition is the work with footage material – Framepool allows the use of their stock footage library free of charge for the challenge. Contestants can shoot, animate, adapt or add the rest in post production. Only 20% of the film must feature stock footage. The submissions should be minimum 30 seconds up to a maximum of three minutes. Footage from Framepool can be viewed (and downloaded) at www.framepool.com. After registration contestants have free access to all footage.

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The call for entries is now open; entry is free.  The ten best films will be presented to a broad international audience during Cannes Lions and winners will be honored on June 23, 2011. Deadline for submission is on May 11, 2011.

Initiated by Framepool and the advertising community website LBBOnline, the Framepool/ LBB/ FireFlies Challenge is dedicated to the FireFlies, the organization committed to raising awareness and money for the fight against leukemia.

More information can be found at www.Framepool-FireFlies-Challenge.com

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