SINGAPORE – Chaotically beautiful Mumbai is the backdrop for Bose’s latest TVC with Grey Singapore. Featuring a range of products in use across a variety of daily activities, the film showcases the enhancement of life through the usage of Bose audio products.
https://www.youtube.com/watch?v=X_ObRH3Pcik
From noise cancelling headphones to the truly unique Bose Frames – sunglasses with in-built directional Bose speakers, Bose innovates audio for focus, performance, passion – ‘Audio For Life’.
Bose ads aren’t complete without stunning music, however, and this film is no exception. Grey worked in partnership with up-and-coming composer Sandman to create “Flue Trippin”, a bass-heavy tune that drives the film.
To debut Bose’s vision of ‘Audio For Life’, Grey Singapore also led the creative work for digital and social media components of the campaign. The TVC has been rolled out across India alongside a targeted, influencer-led social media campaign that amplified Bose’s Audio For Life message across a range of interest groups.
“For us, the brand is the hero of this campaign. By showing how Bose products can touch lives differently throughout the many moments of a day to help people feel more, be more and do more, we demonstrate – beyond music – what makes Bose products truly special,” said Chris Gumm, Head of Marketing (APAC), Bose.
“A truly collaborative process with our partners at Bose allowed us to create a campaign that stands up to Grey’s creed of being Famously Effective. It has been a great start to our partnership with Bose, and we’re excited to see how this brand campaign can spark the beginning of something really huge for the brand,” said Tim Cheng, Chief Creative Officer, Grey Group AMEA.
About Grey Group
Grey is the advertising network of Grey Group. It ranks among the world’s top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. Under the banner of “Grey Famously Effective Since 1917,” we continue to break new ground in brand experience across every platform and create lasting consumer connections. Our parent company is WPP. Grey won the 2015 Cannes Lions Innovation and the 2015 Cannes Lions Product Design awards. The agency was also recognized as “2014 Global Agency of the Year” by The Global Awards, “2014 Global Agency of the Year” and “2015 Global Agency of the Year” by ADWEEK, “2014 Agency of the Year” by AD AGE, as well as by FAST COMPANY as one of “World’s 50 Most Innovative Companies.
