Philippine NewsPress Release

Brand & Business: MyKuya Extends Its On-Demand Services to Businesses Struggling During Quarantine as a Potential Enterprise Partner

MANILA, PHILIPPINES – While much of the country is still unable to work due to the declaration of enhanced community quarantine in Luzon on March 16, businesses with motorcycles should consider partnering with on-demand services platform, MyKuya, as an Enterprise Partner.

MyKuya has seen a 300% rise in requests since the announcement of community quarantine in Metro Manila. These requests – mostly for personal shopping, grocery delivery, or an assistant on bike – are made from users wary of checkpoints, long lines, and of course potential exposure to the COVID-19 virus.

While every user gets serviced by a polite, friendly kuya or ate – each working 100% voluntarily due to their eagerness to earn income and serve their community – these are not the independent contractors you typically see in the gig economy. All kuyas and ates are employed by an Enterprise Partner, who provides the driver recruitment, training, and fleet management, while MyKuya brings the demand.


“It’s easy to talk about digital transformation, but the practical reality of doing so for an MSME is very difficult. By serving as their digital storefront, we can connect them with customers in desperate need of their services, providing them with a level of demand that helps them not only survive but thrive,” said MyKuya founder and Forbes 30 Under 30 inductee Shahab Shabibi, who added that the success of Enterprise Partners enables them to maintain and employ more workers, many of them recently laid off due to the lockdown.

During this time of crisis, each partner also plays an important role in ensuring service continuity by keeping everyone safe – Enterprise Partners provide and regularly replenish the personal protective equipment (PPE) of kuyas and ates, while MyKuya assists them in case they have any trouble, such as difficulty passing through a checkpoint.

MyKuya’s Enterprise Partner model represents a stark contrast to the rest of the on-demand economy. Most of MyKuya’s peers work with individuals directly as independent contractors. Why, then, did MyKuya take on a unique approach to the rest of the industry?

“On other platforms, you’re a driver or operator, and you’re that forever. There’s no chance to build something bigger. On MyKuya, we give them the tools and technology to not only be an individual operator, but to manage an entire fleet as an Enterprise Partner. In this way, we enable them to scale their business, the service to our users, and the number of jobs we create, effectively making the platform a growth engine for the Philippines,” said Shabibi.

The profiles of MyKuya’s Enterprise Partners are diverse. These include companies that employ people with motorbikes who want to generate income and keep employees while core business is down (such as a restaurant chain with an in-house delivery fleet); driver cooperatives; individuals or organizations that may not have a fleet, but are willing to onboard and manage drivers, such as an influential community leader or local barangay; and even companies with an existing fleet of riders in need of a technology platform.

For all of these types of Enterprise Partners, MyKuya is indeed as much a technology provider as it is a demand aggregator. In addition to bringing them customers, MyKuya provides them with robust enterprise-grade tools, such as real-time tracking of drivers, mechanisms for user reviews and ratings, and online payment, which is now not only a matter of convenience but of safety in the COVID-19 era.

These enterprise-grade tools enable companies to scale operations quickly.

“Before joining MyKuya, we used to only have 65 riders on our team. Now we have 200 riders. The demand and technologies provided by MyKuya has helped us grow, even amid this crisis. With remote tracking, the ability to chat with customers in real-time, and get access to ratings and reviews, we have been able to radically improve our service to our customers,” said Lhen D. Dela Cruz, the co-owner of GoMoto Phils., who added that they are proud to share MyKuya’s mission.

According to Shabibi, the platform is also agile – Enterprise Partners can go live with MyKuya in under 24 hours – which is needed now more than ever.

“The time is now to collaborate with one another in the spirit of bayanihan. Mobilizing more Enterprise Partners creates a virtuous cycle that benefits all Filipinos. With every new Enterprise Partner, we can help more Filipinos with their basic needs, create more jobs with additional kuyas and ates, and grow even more businesses,” he said.
Interested Enterprise Partners who want to learn more should visit or contact the MyKuya team directly at or 0977-291-1496.

MyKuya is a Filipino super app that assists each user with hiring the people and services they need in two minutes or less.

Founded by Machine Ventures and the team behind HeyKuya (an SMS-based personal concierge that was acquired by Indonesian analogue YesBoss in 2016, and MyKuya’s spiritual predecessor), this company aims to provide value to every Filipino – helping customers to save time, enable businesses to grow & provide unemployed and under-employed Filipinos full-time and part-time job opportunities.

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