ASIA-PACIFIC – TAIWAN, September 23, 2013 – McCann Worldgroup’s brand consultancy FutureBrand, the lead design agency and creator of the "Look" for the London 2012 Olympics & Paralympic Games, is featured as the graphic design story at the "Beyond 2012 – Design is GREAT" exhibition at the 2013 Taiwan Design Expo.
FutureBrand is among 16 featured project images, and one of six feature films at the exhibition. Other design sectors presented at the exhibition include built environment, product design, fashion design, and digital design.
The exhibition was curated by the UK Trade and Investment (UKTI) and Design Council to share the London 2012 design story, which is deemed responsible for raising the level of the British design industry, and is seen as the benchmark of design for all future games.
At the exhibition, viewers will be able to see how the brand identity system developed by FutureBrand can be interpreted by different agencies and adapted in campaigns across the UK.
The exhibition will run at Songshan Cultural & Creative Park until September 29 as part of the Taiwan Design Expo, which showcases more than 1,200 design products from both local Taiwanese designers and those from the six participating countries including UK, Germany, Japan, Mexico, Lithuania and Iran.
