AR
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Campaign Spotlight
Campaign Spotlight: PepsiCo creates Malaysia’s first AR Concert On a Bottle with Siti Nordiana and #PepsiBoldTalent winners
KUALA LUMPUR, MALAYSIA — Celebrating the launch of its latest addition to the Pepsi Black family, PepsiCo and Entropia announced…
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Travel
Travel: ‘City in Time’ – Hong Kong’s Tourism Commission launches historical 360-degree augmented reality project
HONG KONG – The Tourism Commission of Hong Kong recently launched the City in Time tourism project, which integrates augmented reality…
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Arts & Culture
Arts & Culture: An art show about the ocean, designed by EYEYAH! for kids and families
SINGAPORE – ‘The Sea Show’, designed by EYEYAH! and commissioned by the Maritime and Port Authority of Singapore (MPA), at…
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Campaign Spotlight
Campaign Spotlight: BBC News collaborates with AliveNow to launch Instagram AR filters across six Indian languages
BANGALORE, INDIA – BBC News, responsible for broadcasting news and current affairs around the world, offers global news in Indian language…
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Fashion
Fashion: H&M launches new sustainability concept with the debut collection Science Story
MANILA, PHILIPPINES – H&M has long been dedicated to making positive change and to drive progress within sustainable fashion. The…
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Uncategorized
Digital: Huawei opens the first DIGIX Lab in Asia Pacific to empower developers to build a digital future
SINGAPORE – Huawei Mobile Services (HMS) today announced the opening of DIGIX Lab in Singapore, its first in the Asia Pacific…
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Digital News
Digital: Kinder and Gameloft launch Applaydu – augmented reality app to bring toys to life
SINGAPORE – Kinder, a Ferrero brand, announces the launch of Applaydu, a new mobile app which brings Kinder toys to life through augmented…
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Campaign Spotlight
Campaign Spotlight: Oriflame India Revels 25 Years of #BeautifulBeginnings, digital campaign by VMLY&R India
MUMBAI, INDIA – Oriflame, a leading cosmetics company and VMLY&R India, an award-winning brand experience & customer experience agency together celebrated…
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Featured
People: Luke Ritchie, Nexus Studios’ Head of Interactive Arts, on AR ‘enhanced locations’ at AD STARS 2020
LONDON, UK – Nexus Studios’ Head of Interactive Arts, Luke Ritchie, explores how next-generation Augmented Reality is influencing how we…
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Events
Events: Virtuality evolves into online event with French digital platform Teemew
FRANCE – Virtuality, a professional showroom dedicated to virtual and augmented realities (VR/AR), will hold its fourth edition in partnership…
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Digital News
Digital: A decade later, Instagram continues to innovate to remain the Pinoy’s go-to for fun and creativity
MENLO PARK, CA, USA – October 6, 2020 marked Instagram’s 10th birthday. And from #nofilter photos to #foodporn and #travelgoals,…
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Campaign Spotlight
Campaign Spotlight: Swiggy and Dentsu Webchutney launch #SwiggyFoodoshop Instagram filter
MUMBAI, INDIA — Close your eyes and try to play out these scenes in your head — a birthday party…
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Campaign Spotlight
Campaign Spotlight: VMLY&R and PepsiCo empower China’s GenZ to showcase their passions through AR technology
SHANGHAI, CHINA – An exciting new campaign from multinational food and beverage corporation PepsiCo and global brand experience agency VMLY&R…
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