Singapore – Leo Burnett & Arc Worldwide demonstrated digital capabilities at the recent Digital Media Awards 2009, the Asia Pacific digital marketing awards show.
The “Power to Change” campaign, a global initiative developed by Leo Burnett and Arc Singapore for HP to encourage computer users around the world to support the environment by making simple behavioral changes, brought home a Gold and a Bronze respectively in Technology & Telecoms and Best Integrated categories.
“Beautifully Imperfect” campaign crafted for the Singapore Ministry of Community Development, Youth and Sports (MCYS) to promote marriage and inspire couples to appreciate the “beautiful imperfections” of their other-halfs, won a Silver in Best Viral Marketing.
‘First Coke of the Year”, launched by Red Lounge, the integrated agency for Coca-Cola powered by Leo Burnett, wwwins Consulting, Starcom and Heartland in China, also scooped a Gold.
The same campaign previously bagged the Gold ‘Best Idea’ from the Asian Marketing Effectiveness Awards earlier this year.
Organized by Media Magazine since 2007, the annual Digital Media Awards recognizes the best in digital marketing and communications in the Asia Pacific region, honoring innovative works with exceptional creativity and effectiveness.
