Badong Abesamis
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adobo Exclusive
In the age of AI and algorithms, the human POV is the real advantage
Badong Abesamis continues to champion advertising that cuts through noise without abandoning craft. As Founding Partner of GIGIL and one…
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Awards News
People: GIGIL’s Abesamis and Hernandez make it to Adweek’s Creative 100
MANILA, PHILIPPINES – Adweek, the leading global source for news and insight on brand marketing, has come out with its Creative 100—a…
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Campaign Spotlight
Campaign Spotlight: Ideas agency GIGIL sets the record straight about the brain-dead/brand-dead spot for RC Cola
On a happenstance that I was within earshot of a mother tugging along her kid buying whatever’s the cheapest softdrink…
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Philippine News
Awards: GIGIL bags 23 acceptances from ‘The Work 2020,’ wins for nearly 90% of clients, Top 5 agency in Asia-Pacific region
MANILA, PHILIPPINES – Indie agency GIGIL received 23 awards from Campaign Brief Asia’s ‘The Work 2020,’ recognized as a true…
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BREAKING NEWS: Badong Abesamis exits Y&R, sets up new agency, GIGIL
MANILA – After more than seven years in Y&R Philippines, Chief Creative Officer Badong Abesamis has moved on to open…
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Videos
Q&A with Badong Abesamis, 2017 Creative Guild Chairman | adobo magazine
Badong Abesamis, Chief Creative Officer at Y&R Philippines and Chairman of the Creative Guild of the Philippines this 2017 chats…
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Philippine News
Y&R Philippines posts record year with 80 percent in new business
MANILA – Y&R Philippines Inc., among the country’s leading integrated marketing communications (IMC) agencies had a banner year in 2014,…
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