GLOBAL – UNITED KINGDOM, MAY 8, 2013 – McCann Erickson is taking on advertising duties across EMEA for the world’s fourth largest brewery company, the Carlsberg Group.
Diana Starbanov, Carlsberg global category manager for Marketing, said: “We are thrilled to have McCann Erickson on our global roster. They demonstrated great expertise in managing and building brands, locally, regionally and globally."
McCann Erickson Europe and APAC president Gustavo Martinez commented: “McCann Erickson is proud to be able to work with such an iconic brand as Carlsberg. We look forward to helping them grow their business and brand.”
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