ASIA-PACIFIC — KUALA LUMPUR, MALAYSIA, JANUARY 2011 — MEC Malaysia, a leading media agency, today announced its appointment by Yeo Hiap Seng.
The appointment is effective immediately and will focus on Yeo’s beverages and noodle products. MEC will be responsible for all Yeo’s media and digital planning and buying across Malaysia.
ChanKeong Law, Managing Director, MEC said, “It is an honor to be given the chance to work with such an established household brand in Malaysia and we look forward to adding value through our unique Active Engagement approach”.
YikMing Tjong, Group CEO, YHSM said, “We are excited about the new partnership with MEC and we look forward to MEC providing us their expertise via their Active Engagement approach in our upcoming brands’ campaigns and programs. Stay tuned”.
