BETC
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Campaign Spotlight
Campaign Spotlight: O GLOBO changes its logo and brings an exclusive edition to celebrate the International Day of Pride LGBTQIAP+
SÃO PAULO, BRAZIL — As a way to promote gender equality and diversity, O GLOBO published a special edition for the International LGBTQIAP+ Pride Day.…
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Campaign Spotlight
Campaign Spotlight: TCL partners with football superstars ahead of Euro tournament
PARIS, FRANCE — As live sports are making a comeback after a year of Covid, TCL Electronics and its Havas…
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Campaign Spotlight
Campaign Spotlight: ‘You Body Hair. Your Choice.’ Veet releases new brand platform with BETC
PARIS, FRANCE – With its new brand platform, Veet celebrates diversity and body hair acceptance. Body hair. A word that can be…
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Campaign Spotlight
Campaign Spotlight: Mass international solidarity campaign launched in support of Maria Ressa on World Press Freedom Day
MANILA, PHILIPPINES — On World Press Freedom Day 2021, Reporters Without Borders (RSF) and the #HoldTheLine coalition have launched an…
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Campaign Spotlight
Campaign Spotlight: Crocodiles play collective
PARIS, FRANCE — Moving freely and connecting different cultures are the special powers of the crocodile, the iconic emblem of…
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Campaign Spotlight
Campaign Spotlight: BETC ÉTOILE ROUGE creates the new Le Rouge campaign for GIVENCHY BEAUTÉ with Stranger Things star Sadie Sink
PARIS, FRANCE — This March 2021, GIVENCHY BEAUTE extends its Le Rouge franchise with the launch of new shades within…
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Campaign Spotlight
Campaign Spotlight: Rekindle your relationship on Valentine’s Day with Bouygues Telecom and BETC
PARIS, FRANCE – Smartphones have radically changed the way we live our relationships, making our exchanges simpler, freer and richer……
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Campaign Spotlight
Campaign Spotlight: New CANAL+ Africa brand campaign, ‘CANAL+ Together Everyday’ by BETC
PARIS, FRANCE – CANAL+ INTERNATIONAL, and its ad agency BETC, has unveiled a new brand campaign that will air in…
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Campaign Spotlight
Campaign Spotlight | France : L’Auberge des Migrants hacks Amazon for an innovative fundraising campaign
FRANCE – Because of the pandemic, non-governmental associations have to come up with new ways of communicating and asking for…
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Campaign Spotlight
Campaign Spotlight: “Give For Good” Lacoste transforms its delivery slips into a gesture of solidarity for those in need
PARIS, FRANCE – Because the best proof of elegance is to play collectively, Lacoste and BETC are ending this very particular…
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Campaign Spotlight
Campaign Spotlight: Reality only exists if someone reports it, BETC and Reporters without Borders fight for facts
PARIS, FRANCE – Now more than ever, it is crucial to be informed and have access to facts. In a…
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Campaign Spotlight
Campaign Spotlight: French singer Kendji Girac teams up with Droit de Regard & BETC, shows the difficult reality many French people experience everyday
FRANCE – Well-known French musician Kendji Girac rose to fame after winning season three of renowned music competition The Voice.…
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Campaign Spotlight
Campaign Spotlight: ‘Abuse is Not Love’, BETC Etoile Rouge accompanies YSL Beauty in its fight against Violence
PARIS, FRANCE – According to the United Nations, a woman is killed by their partner every three days in the…
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