BETC
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Campaign Spotlight
Campaign Spotlight: Terry’s Chocolate Orange returns to TV with new ‘Deliciously Unsquare’ campaign
LONDON, UK – BETC London has created Terry’s Chocolate Orange’s first major advertising campaign in over ten years, after winning the…
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Awards News
Awards: New special honours at Cresta Awards 2020 as BBDO holds network and agency titles
LONDON, UK – BBDO Worldwide and AMV BBDO once again combined to take the two top ‘Of The Year’ trophies…
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Campaign Spotlight
Campaign Spotlight: Yves Saint Laurent Beauté and BETC Etoile Rouge collaborate with Lenny Kravitz for new Y Parfum
PARIS, FRANCE – For this new chapter, Y perfume for men asks a crucial question: WHY NOT? It encourages us to…
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Campaign Spotlight
Campaign Spotlight: BETC Paris festive campaign celebrates Schweppes 150th anniversary
PARIS, FRANCE — In 1870, a drink was born that became the iconic Schweppes Indian Tonic. Often imitated, copied or…
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Campaign Spotlight
Campaign Spotlight: The Red Star Fans are Now Officially Part of the Team as BETC Create an Alternative Third Club Jersey
FRANCE – French football club Red Star with agency BETC has released its version of the third shirt as a…
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Campaign Spotlight
Campaign Spotlight: Being a Responsible Consumer Can Be Hard, and E.Leclerc is Right Here to Help You with BETC
PARIS, FRANCE – BETC presents a new brand campaign for French supermarket E.LECLERC, celebrating and supporting all the French people…
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Digital News
Intelligence: BETC Shares its 2019 Sustainable Development Report, Showcasing How the Agency’s CSR Strategy Has Evolved
BETC releases its 2019 sustainable development report, citing new projects that confirm that responsible practice continues to be a significant…
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Global News
People: BETC Etoile Rouge Strengthens its Management Team with Florence Bellisson Taking on The Role of CCO
After spending time in London where she founded VCCP Saint-Pancras, worked as communication creative director at Hermès and more recently…
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Campaign Spotlight
Campaign Spotlight: The Scoreboard at the 2019 Women’s Paulista Championship Changed to Reflect the Gender Wage Gap, with BETC São Paulo
According to the IBGE, women’s salaries are on average 20.5% lower than men’s. This fact was brought to the attention…
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Campaign Spotlight
Campaign Spotlight: BETC Brings Fans 24m Underground to Catch the Secret Series Preview for 13th Street’s Thrilling New Show, “Trauma”
“Trauma”, the latest production of French TV channel 13th Street (13ème Rue), is the story of Adam, a hardened cop…
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Campaign Spotlight
Campaign Spotlight: After Sharing the Secrets of Santa Claus’ Factory, Manor and BETC Digital Reveal the Third Film of Their Christmas Saga
Manor and its agency BETC release another touching Christmas ad, “The Guardians”. This year’s film captures the festive spirit as…
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Campaign Spotlight
Campaign Spotlight: Disneyland Paris Reveals Secret Elixir to its Christmas Magic in New Film Made By BETC
There’s a place on earth where the magic of Christmas shines brighter than anywhere else: Disneyland Paris. With this new…
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Campaign Spotlight
Campaign Spotlight: BETC Introduces A Diamond To Save Thousands of Lives for the Against Breast Cancer Charity
Danielle Callaghan, a 30-year-old breast cancer patient, cuts off a lock of her hair to create a beautiful, unique diamond*…
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