BYD
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adoboPicks
adoboPicks: These campaigns show that creativity evolves under constant pressure, but ideas remain limitless
Creativity has always worked well under pressure. But what’s different now is that pressure isn’t occasional anymore — it’s constant,…
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Campaign Spotlight
BYD’s ‘Millionaires’ campaign film reframes EV affordability
The “Costs Little to Go Far” campaign gets a second film, now starring the super rich. Rising gasoline prices continue…
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