MANILA, MAY 13, 2013 – Heads up! You’ve got five days ’til closing of submission of entries to the 2012 Agency of the Year Awards! Organizers 4As Philippines has extended the deadline to May 17.
This year, the long-running competition is asserting its place as the "country’s one and only" by once again decorating the Philippines’ bests with its much-coveted silver plate trophies.
Agency of the Year
The agency who will be awarded the competition’s highest accolade, Agency of the Year, has to be an agency who has excelled consistently in the following areas: Creative, Management of Business, Market Performance and Industry Leadership & Community Service.
The winner of the Agency of the Year must have entries or have joined in the four categories mentioned above, garner the highest score (sum of all category scores) and be a category winner or be one of the finalists in the “Best in Creative” category.
The requirements for the four essential categories are as follows:
Best in Creative requires outstanding creative achievements based on the quality of creative ideas across media vehicles as demonstrated by an agency’s body of work regardless of agency size and industry share.
Best in Business Management entails for the agency to show excellence in management of organization and its financial resource of people, systems and total agency services.
Best in Market Performance requires exceptional marketing and strategic skill that has greatly impacted on the selling success of the product being advertised.
Best in Industry Leadership & Community Service is awarded for the most important contributor to projects that aim to promote the industry as a whole and to foster better agency-community relations.
Independent Agency of the Year
This award is given to the independent agency that has excelled consistently in the following areas: Creative, Management of Business, Market Performance and Industry Leadership & Community Service. “Independent agency” shall be defined as an advertising agency without any multinational network affiliation. It should not be owned by a multinational advertising or media agency network, whether in the part or in whole, or controlled via a majority-stake.
Media Agency of the Year
This award is given to the Media Department or Media Agency who has best used the opportunities presented by the ever-changing media environment to deliver quantifiable benefits for their clients, and has successfully responded to the challenges of managing their media business in this new communications landscape. Two category awards will also be given—one for Best in Business Performance and another for Best in Media Creativity.h
The winner deserving of the accolade is required to have entries to compete in the two categories mentioned above. The media agency also should garner the highest total score (the sum of the two categories).
Production House of the Year Award
This award is given to the production houses which best displayed excellence in execution when producing and crafting work within their respective field of expertise, Film, Radio and Post Production.
Digital Excellence Award
This award is given to agencies that have used the digital medium (online and/or mobile) to deliver innovative communications and customer engagement for their clients, as well as being able to deliver quantifiable and measurable results related to their client’s business objectives. These can be digital-only executions or a major component in an integrated campaign. Major component can be defined as the integrated campaign not being able to achieve its targets without the digital aspect.
Download the rules now at: www.agencyoftheyear.com.ph Entry forms and materials must be submitted to Ms. Vanne Tomada, Executive Director, 4As-P Secretariat, Unit 442 Cityland Pasong Tamo Tower, #2210 Chino Roces Avenue, Makati City, Tel. No: 8931205; 8134397; 7573891, Fax No.: 7573891/92.
In April, the 4As Philippines also announced the first ever Ad Summit Pilipinas on May 2014, supported by the Philippine Association of National Advertisers (PANA) and the Kapisanan ng mga Brodkaster sa Pilipinas (KBP).
