cannes lions
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adobo Exclusive
‘Don’t be intimidated by the tech and gloss’: Publicis Groupe Philippines CCO Raoul Panes on cracking the gaming culture at Cannes Lions 2025
CANNES, FRANCE – At the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Philippines and Leo Manila Chief Creative…
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Featured
Young Lions, big dreams: Propel Manila’s Maxx Macalinao and Jacob Banog share how it felt to represent the Philippines on the global stage
CANNES, FRANCE – The Cannes Lions International Festival of Creativity may be over, but the excitement still lingers — especially…
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adobo Exclusive
BBDO Guerrero Creative Director Nikki Sunga decodes the impact of brand-powered sound across global works in her full-circle moment as a Cannes Lions jury
CANNES, FRANCE – For BBDO Guerrero Creative Director Nikki Sunga, stepping into the 2025 Cannes Lions International Festival of Creativity…
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Awards News
Dove, Ogilvy’s decades-long ‘Real Beauty’ campaign wins Creative Strategy Grand Prix
CANNES, FRANCE – On the fourth day of the 2025 Cannes Lions International Festival of Creativity, Ogilvy and Dove’s longtime…
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Awards News
Ogilvy caps Cannes Lions 2025 with Titanium win for Vaseline and Glass Grand Prix for Dove
CANNES, FRANCE – Ogilvy was recognized at the 2025 Cannes Lions International Festival of Creativity as one of the world’s leading…
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Campaign Spotlight
Happiness Saigon hacks the Cannes Lions hype with a 400 page Trojan Book for CMOs in Vietnam
HO CHI MINH CITY, VIETNAM – In a move that defied the conventional Cannes Lions viewing invite, Happiness Saigon opted…
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Featured
‘Beyond grandeur, there is beauty in the everyday’: Publicis Groupe Malaysia CCO Emir Shafri on the evolving landscape of Outdoor Lions at Cannes Lions 2025
CANNES, FRANCE – While judging the Outdoor Lions at the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Malaysia…
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Featured
At Cannes Lions 2025, Publicis Groupe Korea CCO SooHee Yang sees brand experiences win by blending play with purpose
CANNES, FRANCE – While judging the Experience & Activation Lions at the 2025 Cannes Lions International Festival of Creativity, Publicis…
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Featured
Nada Abisaleh of Leo Burnett Beirut unpacks what real transformation means for Cannes Lions’ The Glass: The Lion for Change
CANNES, FRANCE – Glass, the Lion for Change, turned 10 this year. As someone who’s followed this category closely, I…
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Featured
David Lubars on his Lions of St. Mark at 2025 Cannes Lions: a towering tribute to a legacy of fearless, culture-shaping creativity
CANNES, FRANCE – adobo Magazine Founder, President, and Editor-in-Chief Angel Guerrero witnessed a historic moment at the 2025 Cannes Lions…
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Awards News
Cannes Lions introduces global integrity standards to define creative accountability for a new era
CANNES, FRANCE – Cannes Lions has announced new integrity standards and measures for its Awards. Following a thorough review, an evolved framework will be introduced to provide a renewed model of accountability, rigor, and trust for creative excellence. “The industry landscape is…
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Featured
Beyond the frame: Dentsu’s Yasuharu Sasaki and Yoshihiro Yagi on creativity, craft, and Asia’s voice at Cannes
CANNES, FRANCE – At the Dentsu Beach during the Cannes Lions Festival of Creativity, adobo Magazine caught up with two…
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adobo Exclusive
Beyond borders: Wolf BKK ECD Pathida Akkarajindanon on championing Asian creativity at Cannes and beyond
CANNES, FRANCE – Wolf BKK Executive Creative Director Pathida Akkarajindanon has spent over a decade in the creative industry, working…
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