Cathay Pacific
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Campaign Spotlight
Cathay, Leo Hong Kong unveil immersive time travel installation at Kai Tak Sports Park
HONG KONG – Cathay has transformed the West Bridge of Kai Tak Sports Park, where the iconic Kai Tak Airport original…
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adoboPicks
adoboPicks October 2025: Reinvention through bold imagination — The campaigns that transformed pop culture, purpose, and play into impact
MANILA, PHILIPPINES – October was a testament to reinvention through bold imagination, delivering a remarkable mix of purpose-driven artistry, hyper-local…
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Campaign Spotlight
Cathay Pacific, Leo Singapore prescribes ‘Tripment’ to cure vacation deprivation
SINGAPORE – Singapore is one of the most overworked cities in the world, with a staggering 62% of Singaporeans admitting…
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Campaign Spotlight
Cathay Pacific introduces Aria Suite to affluent households at scale in first multi-country CTV ad campaign
SINGAPORE – Cathay Pacific has delivered its first multi-country Connected TV (CTV) ad campaign in partnership with Samsung Ads, positioning…
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Campaign Spotlight
Cathay Pacific and Hong Kong Tourism Board unveil ‘The Most Fun Per KM²’ campaign, spotlighting the city’s dynamic neighborhoods
HONG KONG – In a move to invigorate travel interest in Hong Kong, Cathay Pacific, in collaboration with the Hong…
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Campaign Spotlight
Flight CX8100 takes off: Cathay soars again at Kai Tak Sports Park
HONG KONG – During this year’s final day of matches at the Cathay/HSBC Hong Kong Rugby Sevens, Cathay evoked nostalgia…
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Campaign Spotlight
Cathay and Publicis Groupe Hong Kong honor Paralympic legends with ‘Every move counts’
HONG KONG — International airline Cathay has paid tribute to Hong Kong’s Paralympians by making trailblazing historic moments visible again in…
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Insight
HSBC, Cathay Pacific, McDonald’s among strongest brands in Hong Kong according to Design Bride and Partners and Kantar BrandZ report
HONG KONG — WPP global design agency Design Bridge and Partners and data analytics and brand consulting company Kantar have…
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Campaign Spotlight
Campaign Spotlight: Life elevated with Cathay: Publicis Groupe and Cathay launch new premium travel lifestyle brand
HONG KONG — Cathay unveils a delightful new film that announces its evolution from an airline to a premium travel…
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Campaign Spotlight
Campaign Spotlight: Publicis Groupe Hong Kong and Cathay Pacific “Move Beyond” in Rebranding Campaign Directed by Jake Scott
HONG KONG–Publicis Groupe Hong Kong is proud to share its newest work for Cathay Pacific, the international carrier headquartered in…
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Global News
CAMPAIGN SPOTLIGHT | Leo Burnett and Cathay Pacific celebrate HK culture in new Hong Kong Sevens sponsorship campaign
HONG KONG – Leo Burnett Hong Kong has launched its first global Hong Kong Rugby Sevens campaign for Cathay Pacific,…
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Global News
Publicis Groupe and VCCP wins Cathay Pacific’s marketing agency review
HONG KONG – Cathay Pacific has concluded its global marketing partner review, with the announcement of Publicis Groupe to handle…
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Philippine News
PLDT Enterprise and Cathay Pacific join hands to redefine the customer travel experience
MANILA – The B2B arm of the country’s leading ICT and digital services provider recently partnered with top international carrier, Cathay…
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