ASIA-PACIFIC – MUMBAI, INDIA, APRIL 30, 2012: Saatchi & Saatchi India beefs up creative team with the appointment of Ashutosh Karkhanis to head the creative team as executive creative director at its Mumbai office. He comes from Ray and Keshavan – The Brand Union where he is creative director.
Speaking about the development Nisha Singhania, general manager, Saatchi & Saatchi Mumbai, said, "Ashu will be a critical driver of transformation at Saatchi & Saatchi. Having worked with Ashu both at Grey and at Rediffusion, I find his passion for ideas absolutely infectious. His experience in Design and Digital gives us the edge that we need to succeed in today’s VUCA world."
Over his 20-year career span, Ashutosh has worked with Lowe, Enterprise, Ambience, Grey, Contract and Rediffusion Y&R. His prolific career has included clients such as Britannia, Unilever, Kotak Mahindra, HSBC, Asian Paints, Taj Hotels, Economic Times, Kingfisher Airlines, Himalayan Water, Tata Nano and Tata Sky and has spanned advertising, design and digital.
Commenting on his new role Karkhanis said: "Today when I see my young sons playing on the ipad, I realize that digital is the future. Meeting with the Saatchi & Saatchi team confirmed my belief. With Saatchi & Saatchi I have found the perfect match. I am truly excited to join this great team."
