GLOBAL – SWITZERLAND, MAY 2, 2013 – The Festival of Media Global 2013 culminated on Tuesday (April 30) with a ceremony celebrating the best of media from all over the world.
Carat Global Management walked home with the trophy for Campaign of the Year – its interactive Christmas campaign for fashion brand ASOS. Azealia Banks, Ellie Goulding and Charlotte Free headlined #BestNightEver, which featured a series of music videos that took advantage of free photo-sharing service Pinterest. The campaign trans;ated to more than £5m worth of incremental sales and the highest ASOS marketing ROI to date (4.44). The campaign won for using the Best Entertainment Platform, and Best Use of Emerging Technology.
Network of the Year Starcom Media Vest Group entered the Super Bowl-aired ‘Polar Bowl’, which was crowned Best Digitally Integrated Campaign – , its ‘Do You Want Duracell With That’ was highly commended – and also the recipient of The Creative Use of Media Award. It also carried off with Best Social Media Campaign for ‘Follow2unfollow’ battling crime in Puerto Rico, and The Effectiveness Award for ‘I Have Already Died’ for ALS Foundation Netherlands. Starcom MediaVest Group USA was dubbed as Agency of the Year.
Best Communications Strategy went to Mindshare India for Kissanpur’s ‘Where What You Grow is What You Eat’. Mindshare UK’s ‘Kleenex Flu Protector’ was the Best Targeted Campaign.
Omnicom Media Group’s ‘Sap a la Tortrix’, humoring Guatemalan culture, had the Best Use of Content. PHD’s ‘One missed call’ for detergent brand Wheel takes first prize for Best Use of Mobile.
Zenith Optimedia had the Best Engagement Strategy for ‘Don’t Fly, Support Team GB’ for British Airways. BPN scooped The Public Service Award for the ‘First Ever Portable Water Billboard’. MEC secured The BRAVES – Best Branded Entertainment for ‘The Journey of Hope’ initiative. Naked Communications picked up Best Event/Experiential for the ‘Steal Banksy’ heist for Art Series Hotels.
Media owners were also celebrated in the festival, and CNN International’s contribution emerged the best for its broadcast and online activation of ‘Fusion Journeys, Emirate Airlines’.
Winners and shortlist available at The Festival of Media Global’s website.
