Cheil
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Campaign Spotlight
Cheil, Korean National Police Agency turn scam call voices into criminal evidence with VOICE WANTED
SEOUL, SOUTH KOREA– Cheil and the Korean National Police Agency are launching the VOICE WANTED campaign to tackle the rapidly increasing scam…
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Awards News
Inside the MAD STARS 2025 jury room: Unpacking the best campaigns, trends, and what it takes for a work to go from ‘amazing’ to ‘groundbreaking’
BUSAN, SOUTH KOREA – At MAD STARS 2025 in Busan, held on August 27–29, conversations revolved around one force reshaping…
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Press Release
Samsung AI Home global campaign highlights the power of doing less and living more
SEOUL, SOUTH KOREA – Samsung Electronics has unveiled its new global campaign, SmartThings meets AI Home, showcasing how its AI-enabled innovations are…
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Awards News
Cheil crowned Network of the Year at MAD STARS 2025, setting a new awards record
SEOUL, SOUTH KOREA — Cheil Worldwide emerged as the standout agency network at MAD STARS 2025, taking home the coveted Network…
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Press Release
WWF’s OOH campaign has up close look at animals entangled in litter to raise alarm about plastic pollution
SEOUL, SOUTH KOREA – WWF-Korea (World Wide Fund for Nature) and Cheil join forces to raise awareness about the threats…
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Campaign Spotlight
Samsung’s latest TV ad inspires a new era of viewing with Samsung Vision AI
SEOUL, SOUTH KOREA – Samsung Electronics, the No. 1 global TV brand, today highlighted its ad showcasing Samsung Vision AI.…
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People
Cheil Worldwide announces Global Chief Creative Officer Malcolm Poynton’s departure after 10 years
LONDON, UK — Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, is leaving the agency after 10 years. Malcolm…
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Campaign Spotlight
Cheil Worldwide and Toss leverage Instagram to expose dangers of teen gambling
SEOUL, SOUTH KOREA — Cheil Worldwide has joined forces with Korean financial app Toss and the Korean National Police Agency…
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Campaign Spotlight
FrieslandCampina Hong Kong challenges market norms with a world-first product
HONG KONG — FrieslandCampina Hong Kong is set to elevate infant nutrition with the launch of its world-first product, FRISO® SIGNATURE™,…
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Campaign Spotlight
Cheil WW Benelux puts up a ‘Galaxy Space Squat’ machine for Samsung, gamifying the workout experience
AMSTERDAM, THE NETHERLANDS — Basic-Fit and Samsung have created “Galaxy Space Squat,” an interactive fitness experience that turns gym-goers into human…
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Awards News
MAD Stars 2024: See this year’s winners, with Dentsu and Impact BBDO claiming Grand Prix of the Year
MANILA, PHILIPPINES — MAD Stars, the international conference celebrating excellence in creativity, marketing, and advertising, returned with an enhanced iteration…
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Awards News
VML Singapore and Cheil Worldwide lead MAD Stars finalist entries
BUSAN, REPUBLIC OF KOREA — MAD Stars, the international conference celebrating excellence in creativity, marketing, and advertising, has revealed its…
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Awards News
Cheil Worldwide celebrates a total of 6 wins at Cannes Lions 2024
CANNES, FRANCE — Creative network Cheil Worldwide took home a total of five Lions, including a Gold, a Silver, three…
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