Cheil
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Awards News
Inside the MAD STARS 2025 jury room: Unpacking the best campaigns, trends, and what it takes for a work to go from ‘amazing’ to ‘groundbreaking’
BUSAN, SOUTH KOREA – At MAD STARS 2025 in Busan, held on August 27–29, conversations revolved around one force reshaping…
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Press Release
Samsung AI Home global campaign highlights the power of doing less and living more
SEOUL, SOUTH KOREA – Samsung Electronics has unveiled its new global campaign, SmartThings meets AI Home, showcasing how its AI-enabled innovations are…
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Awards News
Cheil crowned Network of the Year at MAD STARS 2025, setting a new awards record
SEOUL, SOUTH KOREA — Cheil Worldwide emerged as the standout agency network at MAD STARS 2025, taking home the coveted Network…
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Press Release
WWF’s OOH campaign has up close look at animals entangled in litter to raise alarm about plastic pollution
SEOUL, SOUTH KOREA – WWF-Korea (World Wide Fund for Nature) and Cheil join forces to raise awareness about the threats…
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Campaign Spotlight
Samsung’s latest TV ad inspires a new era of viewing with Samsung Vision AI
SEOUL, SOUTH KOREA – Samsung Electronics, the No. 1 global TV brand, today highlighted its ad showcasing Samsung Vision AI.…
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People
Cheil Worldwide announces Global Chief Creative Officer Malcolm Poynton’s departure after 10 years
LONDON, UK — Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, is leaving the agency after 10 years. Malcolm…
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Campaign Spotlight
Cheil Worldwide and Toss leverage Instagram to expose dangers of teen gambling
SEOUL, SOUTH KOREA — Cheil Worldwide has joined forces with Korean financial app Toss and the Korean National Police Agency…
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Campaign Spotlight
FrieslandCampina Hong Kong challenges market norms with a world-first product
HONG KONG — FrieslandCampina Hong Kong is set to elevate infant nutrition with the launch of its world-first product, FRISO® SIGNATURE™,…
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Campaign Spotlight
Cheil WW Benelux puts up a ‘Galaxy Space Squat’ machine for Samsung, gamifying the workout experience
AMSTERDAM, THE NETHERLANDS — Basic-Fit and Samsung have created “Galaxy Space Squat,” an interactive fitness experience that turns gym-goers into human…
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Awards News
MAD Stars 2024: See this year’s winners, with Dentsu and Impact BBDO claiming Grand Prix of the Year
MANILA, PHILIPPINES — MAD Stars, the international conference celebrating excellence in creativity, marketing, and advertising, returned with an enhanced iteration…
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Awards News
VML Singapore and Cheil Worldwide lead MAD Stars finalist entries
BUSAN, REPUBLIC OF KOREA — MAD Stars, the international conference celebrating excellence in creativity, marketing, and advertising, has revealed its…
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Awards News
Cheil Worldwide celebrates a total of 6 wins at Cannes Lions 2024
CANNES, FRANCE — Creative network Cheil Worldwide took home a total of five Lions, including a Gold, a Silver, three…
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Awards News
‘Brands now better understand how to tap into the behaviors and needs of gamers,’ says Malcolm Poynton at D&AD 2024
LONDON, UK — Before the 2024 D&AD Awards came to a close on May 22, Angel Guerrero, Founder, Owner, and…
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