LONDON, UK – British fashion favorite F&F is stepping into a bold new era with the launch of its fresh brand platform, ‘Style It Out’, a celebration of curated chaos and everyday elegance. Brought to life by BBH and captured by Alex Prager, the Emmy-winning filmmaker and cult favorite photographer known for her hyperreal tableaux – the campaign blends high fashion with the beautifully awkward realities of life.
Style It Out isn’t just about looking good – it’s about owning the moment, no matter what life throws at you. Think toilet paper trailing from your heel, your skirt caught in the car door, or that spectacular stumble on a packed escalator. F&F isn’t promising superpowers, but it is promising style and composure when things get messy.
Felipe Serradourada Guimarães, ECD at BBH said: “I’ve always dreamt of working with Alex (Prager). I’ve had her book in my office for some time. So when she said yes I knew we had something special. When people of that caliber want to be part of a project you know the work is good.”
The platform launched with a suite of three films and eye-catching OOH and print, and is supported by social, radio and digital activity, all created by BBH.
Rachel Nooney, Interim Marketing Director Clothing and Home at F&F said ““Bringing Home and Clothing together under the new F&F brand platform ‘Style It Out’ helps us to highlight the style and quality that is synonymous with the brand. The campaign brings real-life moments to the forefront in stunning vignettes that we hope many of our customers will relate to.”
The campaign will be running for two months nationwide on TVC, VOD, OOH, Print, Social, Radio, Digital with media handled by EssenceMediaCom.
CREDITS
Campaign Title: Style It Out
Advertising Agency: BBH London
ECD: Felipe Serradourada Guimarães
Creative Director: Uche Ezugwu
Creatives: Ash Hamilton & Sara Sutherland
Designer: Jen Lally
Planner/s: Saskia Jones & Tom Papaloizou
Business Lead: Anna Rosenthal & Sian Richards
Account Directors: Megan Houghton-Brown
Account Manager: Holly Errington
Agency Film Producer: Victoria Doran
Agency Assistant Film Producer: Valentina Schwendinger
Agency Print Producer: Sarah Tooley
Agency Assistant Print Producer: Matt Kitto
Media Planners: Patrick Bennett & Sasha Macaulay
Media Agency: Essence Mediacom
Production Company: Arts & Sciences
James Bland – Managing Director, Arts & Sciences
Elise Jeanrenaud – Executive Producer, Arts & Sciences
John Benson – Executive Producer, Arts & Sciences
Director + Photographer: Alex Prager
DOP: Haris Zambarloukos
Producer: Lauren Highman
Editor/s: Darren Baldwin
Retouching: Bermúdez Studios & Tristan Zamula
Artwork: Nigel Pullum
Studio managers: Toni Polain & Ella Clayton
VFX Lead: Declan Andrews
VFX Supervisor: TIto Fernandes
Post-Production company: Black Kite
Post-Production senior producer: Chloe Ensor
Grade: Black Kite
Colourist: George K
Sound Studio: 750mph
Sound Engineer: Sam Ashwell
Music Track: ‘Iʼm Goneʼ by Lovehoney
Music Composer: Lovehoney
Music Supervisor: Black Sheep Music
Music Company: Mind Under Bridge Publishing
Rachel Nooney: Interim Marketing Director Clothing and Home
Sarah Atkins: Head of Brand & Comms, Clothing
Megan Middleton: Marketing Manager, Home
Sam O’Neil: Marketing Manager, Clothing
