The Advertising Board of the Philippines handed over the proceeds of AHON campaign to Philippine Red Cross’ Housing Project last February 25. AHON is the pioneer project of Brand Aid where advertisers donated their commercial spots to help relocate and build new houses for the recent typhoon victims.
The initial donation is to the amount of PhP3.4 million, from Johnson&Johnson.
Brand Aid is a long-term project of the AdBoard. Amongst its aims is to fund future calamity relief rehabilitation, and other industry social responsibility initiatives. As a collaborative effort of the whole advertising industry in support of our fellow countrymen in need, Brand Aid unites the industry using advertising as a tool to raise funds for timely community projects.
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Proceeds of the fund-raising project will benefit the typhoon-affected population through Philippine Red Cross’ Housing Project.
adobo magazine. The Word on Advertising.
