CNY
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Campaign Spotlight
BMW hijacks translation fails with CNY spot by TBWA\Juice Beijing and TBWA\BOLT Shanghai
BEIJING, CHINA – Luxury car brand BMW China has launched its Chinese New Year 2023 campaign, Translating Joy, continuing its…
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Campaign Spotlight
Coca-Cola taps into innovative experiences to celebrate the magic of connection and togetherness this Lunar New Year
SHANGHAI, CHINA — Beverage corporation Coca-Cola has ushered in the Lunar New Year with the launch of a multi-touchpoint campaign…
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Digital News
Google offers exciting features for the Lunar New Year
MANILA, PHILIPPINES — The calendar has started fresh once again, and with the turning of the seasons comes another heavily…
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Campaign Spotlight
Tiger Beer and Le Pub APAC call on everyone to pause and celebrate wins this Lunar New Year
SINGAPORE — Tiger Beer, Asia’s number-one international premium beer, has marked the start of the Lunar New Year with the…
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Campaign Spotlight
RHB Bank and FCB Shout are all about fresh starts this Chinese New Year
KUALA LUMPUR, MALAYSIA — “A Clean Start,” banking company RHB Bank’s latest Chinese New Year film, which was conceived and…
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Campaign Spotlight
Jenn Chia and Listerine swish away bad luck during the Chinese New Year
KUALA LUMPUR, MALAYSIA – Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has collaborated…
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Campaign Spotlight
Campaign Spotlight: Is your destiny written in a bag of potato chips? Lay’s Taiwan and Leo Burnett Taiwan use AI and potato chips to predict your New Year fortunes
TAIWAN — Lay’s and Leo Burnett Taiwan are using artificial intelligence to help people predict their fortunes in the Year…
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Campaign Spotlight
Campaign Spotlight: HSBC Bank USA finds “the luckiest red” just in time for Lunar New Year
SAN FRANCISCO, USA — In honor of Lunar New Year – a holiday observed by Asian and Pacific Island countries…
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Digital News
Digital: Start the Year of the Tiger with Swerte Deals in the McDonald’s App
MANILA, PHILIPPINES — There’s no better way to ring in the Chinese New Year than with lucky deals from McDonald’s!…
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Press Release
Brand & Business: Sheraton Manila Bay Chinese New Year lucky bundles
MANILA, PHILIPPINES — Sheraton Manila Bay welcomes the Year of the Tiger with a trio of auspicious creations. Usher luck…
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Campaign Spotlight
Campaign Spotlight: Reprise & AIA’S CNY film invites Malaysians to discover the world of wealth
KUALA LUMPUR, MALAYSIA – Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, was engaged by leading…
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Travel
Travel: AirAsia welcomes February with Chinese New Year and 2.2 travel promos
MANILA, PHILIPPINES — AirAsia, the world’s best low-cost airline, is welcoming February with huge discounts on flights, hotels, and ancillary…
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Campaign Spotlight
Campaign Spotlight: Rémy Martin unveiled a ‘sweet art’ masterpiece for Lunar New Year
NEW YORK CITY, USA – Lunar New Year is the most popular holiday in Asia – it is also a…
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