THE PHILIPPINES, FEBRUARY 6, 2012: Carat Philippines wins $33.3 million Tanduay Distillers account, the leading rum manufacturer in the country, through credentials presentation. The incumbent agency was Mediacom.
Carat will be responsible for the communications planning, buying, digital, OOH, events management, PR and creative media material for the First Five Tour and RhumRockfest events. Carat will handle the following Tanduay brands: Tanduay 5 Years, Tanduay ESQ, Tanduay 65, Gin Kapitan, Boracay Rum, Cossack Blue, Embassy Whisky, London Gin, Barcelona Brandy, and Mardi Gras.
“We were very impressed with the Carat credentials presented to us and with the synergy of the old and the new. We are excited to see how Carat will help us cement our position as World Class Philippine manufacturers of rum," said Paul Lim, vice president of Tanduay Distillers Inc.
“We understand that the trust factor was key in winning Tanduay. We take that trust very seriously and will look forward to growing their various brands,” says Angelito "BoyP" Pangilinan, CEO of Carat Philippines.
“It’s a pleasure to work with Tanduay. They are the new breed of clients who know exactly what they want. Carat Philippines will make it happen and will complement Tanduay’s energy by providing the total communications solutions necessary in achieving their goals," said Gladys Basinillo, general manager of Carat Philippines who will lead the account.
“We are happy to see the new management team already bringing in such spectacular success in a relatively short time. Our optimism for the Philippines stands even further enhanced by this significant win, and I am sure Miguel, BoyP, Mike, Gladys and their team will build on this in the months ahead," said Ashish Bhasin, chairman India and CEO South East Asia Aegis Media.
