DOOH
- Insight
Insight: Alfi study finds 96% of senior advertising executives say digital out of home advertising data is fueling creativity and enabling brands to engage with more defined audiences
LONDON, UK — Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However,…
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Insight: Advertising budgets rise along with concerns around ethical standards in Digital Out of Home sector, Alfi study finds
MIAMI BEACH, USA — The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by…
Read More » - Campaign Spotlight
Campaign Spotlight: Bonjour. Sid Lee develops new app for Paris public transport
PARIS, FRANCE – Bonjour to the future of mobility, the future of service. Bonjour to new functions and innovations and…
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Insight: Advertising executives plan to dramatically increase digital out of home (DOOH) advertising spending, Alfi study reveals
MIAMI BEACH, FLORIDA — Expenditure on Digital Out of Home (DOOH) advertising in the U.S. was expected to represent about…
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Insight: KMC Solutions’ VP of Marketing, Gian Reyes, says traditional marketing isn’t dead
MANILA, PHILIPPINES – The Philippines has always been hailed as the social media capital of the world, and the pandemic has…
Read More » - Global News
Brand & Business: ALFI expands international footprint with opening of London office
MIAMI, USA – Miami headquartered Alfi Inc., the ad-tech and content AI SaaS platform company powering computer vision with machine…
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Insight: Alfi research suggests DOOH adspend to see dramatic increase in its overall share of the OOH advertising market
MIAMI, USA — In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however…
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Brand & Business: Programmatic DV360-enabled campaign steps into the Philippines for the first time
MANILA, PHILIPPINES — Moving Walls, a global ad-tech player powers Philippines’ first-ever programmatic campaign with a well-known Korean multinational electronics…
Read More » - Global News
Brand & Business: Alfi and Lemma to collaborate on DOOH advertising business development
NEW DELHI, INDIA — Alfi, Inc. (Nasdaq: ALF) (“Alfi” or “the Company”), an AI enterprise SaaS platform company, today announced…
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Insight: IAB releases DOOH Buyers Guide with guidance for advertisers and agencies
SYDNEY, AUSTRALIA — IAB Australia has released a Buyer’s Guide for Digital out of Home (DOOH), providing guidance on the…
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Brand & Business: DOOH grows by leaps and bounds with The ONE EDSA
MANILA, PHILIPPINES — Young people, especially the millennials, would always change gear and push themselves hard to try and find…
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Insight: Australian ad market embraces programmatic DOOH following turbulent COVID impacted year
SYDNEY, AUSTRALIA — Australian advertising agencies have embraced Programmatic DOOH (pDOOH), with almost one quarter of Australian agencies trading DOOH…
Read More » - Digital News
Brand & Business: Proptech meets Adtech in a strategic DOOH alliance
SINGAPORE — Xaxis, GroupM’s advanced programmatic company, today announced a strategic partnership with Really Singapore, Asia’s leading PropTech platform. This…
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