MANILA, PHILIPPINES — Toblerone, the brand famous for its iconic triangular chocolate—is making a monumental shift with the Philippine debut of Toblerone Truffles. These striking, diamond-shaped creations are the brand’s first innovation to move beyond the iconic triangle, signaling a new era of luxurious indulgence for Filipino consumers. Crafted with a smooth milk chocolate shell and a velvety center featuring the brand’s signature honey and almond nougat, the truffles made their debut on the runway through an exclusive collaboration with Philippine Fashion Week.
The partnership perfectly embodies Toblerone’s “Never Square” philosophy, a celebration of individuality, creativity, and the courage to defy convention that deeply resonates with modern consumers.
“We’re excited to bring Toblerone Truffles to the Philippines, introducing a new level of chocolate indulgence,” says Adrian Manlapig, Marketing Head of Mondelēz International Philippines. “This milestone marks Toblerone’s first innovation to launch in a domestic market in Asia.”
Signaling a new kind of indulgence
Toblerone Truffles honor the brand’s rich heritage while unveiling a fresh expression of craftsmanship and creativity. Each diamond-shaped piece offers a taste and texture experience that redefines chocolate pleasure. Designed for deeply personal moments of indulgence, it is crafted to be savored, unwrapped, and enjoyed on one’s own terms.
More than a sweet treat, Toblerone Truffles are a bold expression of the brand’s “Never Square” philosophy. Think of Toblerone Truffles as the brand’s couture edition—crafted for those who dare to be Never Square.
“‘Never Square’ is about challenging conventions and celebrating one’s true, unique self,” says Crystal Muriel Balili-Lanot, Senior Category Marketing Manager for Snacks at Mondelēz International Philippines. “It’s a mindset of daring to be different, and the Toblerone Truffles, with their unconventional diamond shape, perfectly capture that belief. Life is too rich and varied to be contained in a square box.”
Chocolate and couture in harmony on the runway
Fashion has long been a space for self-expression and challenging stereotypes. Given the diamond shape, unique texture, and indulgent taste experience of the Toblerone Truffles, partnering with Philippine Fashion Week for the launch was a natural step for the brand.
“The partnership with Philippine Fashion Week is rooted in our shared passion for originality and fearless self-expression,” says Balili-Lanot. “Fashion and chocolate, at their core, are forms of artistry and indulgence. This collaboration allowed us to powerfully showcase how ‘Never Square’ can be beautifully and creatively expressed through exceptional Filipino talent with global ambition.”
“We’ve always dedicated our platform to Filipino designers who are unafraid to challenge convention,” says Nikky Nicandro, Chief Vision Officer of Philippine Fashion Week. “The ‘Never Square’ campaign is a bold declaration of that shared vision. We were thrilled to give our designers the freedom to interpret this philosophy, resulting in a display of local artistry that is distinctly bold, luxurious, and ready for the global stage.”
The collaboration came to life on October 15, 2025, at the Ayala Museum, under the theme “Diamond Heist.” The entire event was a meticulously crafted spectacle inspired by the Toblerone Truffles’ exquisite diamond shape and luxurious appeal. Guests arrived in their boldest “Never Square” looks, setting the stage for sartorial disruption on the gold carpet entrance. Inside, the luxury continued with a special vault experience where guests could taste the precious Toblerone Truffles before the runway show.
Taking inspiration from the Toblerone Truffles and the brand’s “Never Square” philosophy, Toblerone and Philippine Fashion Week enlisted three of today’s esteemed fashion designers to create exclusive five-piece collections that brought the campaign’s mission to life.
Jaggy Glarino broke the rules of tailoring and drapery by merging them. His collection explored architectural elements blended with earthy and copper tones, resulting in sculptural yet dynamic pieces. His signature look—a spiral pattern dress with a deconstructed vest—was bold, unconventional, and a true original.
Ram Silva’s collection celebrated the silent power and mystery of femininity. Through intricate embellishments, restrained elegance, and a palette of deep plum and maroon, he explored the balance of strength and softness. His standout piece mirrored the surprise and drama inside every Toblerone Truffle.
For Jerome Salaya Ang, “Never Square” meant embracing a state of transformation, which his collection perfectly captured. His runway designs flowed along the natural curves of the body, with sculpted organza and leather ensembles. His hero piece—a diamond-cut patterned cocoon top and pants—echoed the boldness of the new sweet treat.
The grand finale of each designer’s five-piece collection included an unexpected, tasteful twist: a model wearing a unique accessory featuring the Toblerone Truffles themselves—making a clear statement that the new diamond-shaped indulgence is unapologetically Never Square.
With the launch of Toblerone Truffles, the iconic chocolate brand proves that chocolate, much like fashion, is an ever-evolving platform for creativity and self-expression.
